Nimbit Reports Spotlight Boosting Facebook Sales

Nimbit.com reports that its direct-to-fan platform has been showing strong growth in terms of Facebook sales for artists and bands. According to VP of Marketing Carl Jacobson, the trend started about 15 months ago when, “We began to see a sharp uptick in the percentage of direct sales that were coming from our artists’ Facebook stores, versus their other Nimbit direct-to-fan stores (on their website, partner sites, etc.).”

Jacobson says that Facebook sales accounted for 49.67% of total sales for Nimbit artists during Nov. 2011. Nimbit is especially interested in this strong sales uptick because the company introduced its new “Spotlight” Facebook store functionality in September 2011. Nimbit Facebook sales for Sept. to Nov. 2011 vs. the same period in 2010 are up 481%,

Nimbit attributes the huge increase to its redesigned Facebook store options— “Spotlight”—plus “better executed promotions by artists.” The company has also compiled a page full of tips for artists about how to best present their Facebook store and get the best sales results.