Music industry veteran and author Jay Frank has announced the launch of Nashville-based DigSin, a digital music company where subscriber fans will get all releases for free. In a departure from the typical record label model, DigSin will focus on single song releases and maximizing listening audience.
“DigSin is the result of years of examining the new ways music fans find and listen to music,” says Frank, who will make the announcement at today’s Digital Music Forum West in Los Angeles, CA. “We are committing ourselves to expose new songs in a targeted, organic way that enables us to be a trusted filter to music fans.”
The name is a shortened version of Digital Single and aims to build a database of music fans who will receive every label release for free in their preferred genre and format. The label will focus on pop, rock and dance music.
“To succeed as a music company today, you must be open to multiple new revenue streams and new ways of thinking,” says Frank. “Through a combination of free music, social networking, analytics and traditional promotional outlets, we will be a new model for music companies for the future.”
Deals with DigSin purport to be flexible and artist-friendly, enabling the label to partner with advertisers and other outlets in numerous exposure opportunities. Frank founded the company on the principle that developing artists need smart marketing in the digital world, and hopes to provide a stepping stone to the next plateau.
Frank was most recently an executive with CMT and authored the 2009 book, Futurehit.DNA on what it takes to have a hit in the digital era. Prior to that, he was a digital music executive with Yahoo! Music.
For more info, visit http://www.digsin.com.