Hunter Hayes is the first country artist to give fans a 3D mobile experience and allow them to interact with his album cover art via their Android, iOS smartphone or tablet. To unlock the 3D experience, fans need to download a free blippar app and point their device at the cover art – whether they physically have the album in their hand or simply have a photo of it.
The blippar app gives fans a chance to access and interact with exclusive virtual content, including photos, videos, an album preview and more before they’ve even purchased it. Click here for a demonstration.
“Hunter is the perfect artist to launch this new and unique technology,” explains Jeremy Holley, Warner Music Nashville VP of Consumer & Interactive Marketing. “Both he and his fans are tech savvy and engaged in this space.”
Hayes’ self-titled debut album was released yesterday (10/11). He also performed the television debut of single “Storm Warning” last night on CBS’s Late Show with David Letterman.
Leading up to the album release, Hayes held a 72-hour listening party on his website. The project’s twelve tracks include “Storm Warning,” “Wanted,” “Somebody’s Heartbreak” and “Love Makes Me,” which are currently streaming at www.hunterhayes.com.