Lady A Prepares High Energy Album Launch

The countdown for the launch of Lady Antebellum’s new album Own The Night set for Tuesday, Sept. 13, is almost over. And the six time Grammy winners are planning a robust week of events to celebrate their third studio album.

Lady A’s debut week explosion begins today (9/8) in Green Bay, WI with pre-game performance on NFL’s Kickoff 2011 which re-airs Sept. 10 on NBC. The trio’s schedule from there includes TV appearances on GAC’s Backstory: Lady Antebellum (Sept. 11), a special 9/11 performance of the National Anthem on NBC before the Jets and Cowboys open their season at MetLife Stadium (Sept. 11), TODAY (Sept. 13),The Ellen DeGeneres Show (Sept. 16), The Tonight Show with Jay Leno (Sept. 16), CBS Sunday Morning (Sept. 25) and Saturday Night Live (Oct. 1).

“We’ve literally been working towards these next few weeks all year,” says Charles Kelley. “The anticipation of being able to finally share these songs with our fans is killing us. Hopefully, those who have been with Lady A for a long time will see this as the next chapter for us as songwriters and performers; and the people who aren’t as familiar with us will check it out and maybe find something on the album they dig. We’re really just excited to get it out, and then kick off the new tour.”

Another highlight will be three special performances for select lucky fans in Chicago (Sept. 10), New York City (Sept. 13) and Los Angeles (Sept. 15).

The trio’s headline tour is set to roll beginning Nov. 11 in Knoxville, TN and is named after the group’s second single from the new project, “We Owned The Night.” The first single, “Just A Kiss,” has already topped radio charts for multiple weeks.

The group’s current album Need You Now launched the week ended 1/31/2010 and scanned 481,000 debut week units according to Nielsen SoundScan. Now, after 84 weeks, Need you Now has sold 3.65 million units.



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Category: Artist, Featured, Label, Sales/Marketing, Weekend

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David M. Ross has been covering Nashville's music industry for over 25 years. [email protected]

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