Zac Brown Band and Jack Daniel’s Tennessee whiskey have announced a one-of-a-kind partnership, the famed distillery’s first with a major music artist in over a decade.
The partnership officially begins during ZBB’s sold-out two night run Sept. 5-6 at Red Rocks in Morrison, CO and includes U.S. and Canadian advertising/promotion, a dedicated responsibility campaign, and co-presenting tour support.
“There is a natural affinity between Jack Daniel’s friends and Zac Brown Band fans,” says JD Master Distiller Jeff Arnett. “They are folks who embrace authentic values, love great music and the spirit of friendship. We couldn’t be happier to partner with ZBB.”
The Jack Daniel’s partnership with ZBB aims to enhance the fan experience at live events through its presence at ZBB’s “Eat & Greets,” bringing “Lynchburg on Wheels” to ZBB events, ticket giveaways and more. The pairing will also launch a commemorative bottle program to support Camp Southern Ground, Brown’s camp for special needs children, as well as a campaign promoting responsible drinking.
“We love what we do and every night when we take the stage, we promise to blow our fans away with an experience unlike any other,” says Brown. “Jack Daniel’s is one of the most iconic American brands and because of their dedication to giving people their very best, they’ve earned some of the most loyal fans in the country. We’re proud to be working with them.”