Likes? Follows? Why Bother?

Looking for an afternoon info break? Some cranial nourishment? Good. Then let’s re-visit the reasons that influence a customer to follow a brand and how it affects their engagement with that brand..
The attached graphic spells out the story, but here are some of the big picture overview ideas…
One of the key drivers mentioned by both Twitter and Facebook respondents that causes someone to follow or like a brand is “special offers/deals.” The No. 2 reason is because a person is a current customer.
Most people, according to this research culled from reports by Razorfish.com, econsultancy.com and socialmedia.com, “like” 2-5 brands on FB (53.47%). About 21.2% of respondents “like” 5-10 brands on FB.
Is attracting likes and followers worth it? Does it add to a company’s bottom line? The results say definitely. In fact “an overwhelming majority are influenced by their online experience.” Of those who follow or like a brand, 70% have participated in a brand-sponsored contest and 24% have produced content to participate in a contest.
The Top five brands on Facebook and Twitter according to the information are Facebook, YouTube, CocaCola, Disney and Starbucks.
(Find this graphic here.)