Taylor Swift is the newest face of CoverGirl cosmetics. She will represent a new line of luxury makeup called CoverGirl NatureLuxe, which will launch in January 2011. The NatureLuxe line encapsulates a new definition of luxury, defined as simple, high-quality experiences rather than overstated, heavy opulence.
“Taylor’s naturally polished and beautiful look fits perfectly with the new luxury makeup line,” said Vince Hudson, General Manager, CoverGirl Cosmetics. “We specifically designed this line for women who, just like Taylor, want high quality products that flatter her lifestyle and environment. NatureLuxe provides luxury that isn’t extravagant, but rather simple, modern elegance that is inspired by nature.”
Swift enthuses, “I’m really excited for people to discover the new NatureLuxe line from CoverGirl! The Silk Foundation and Gloss Balm are really light and fresh, they feel amazing on my skin.”
In other Taylor news, she is among the featured artists in CBS Interactive Music Group’s concert webcast series, Live On Letterman. The series, presented by AT&T, has previously featured on-demand webcasts from artists such as Tim McGraw, John Mayer, Sheryl Crow, Katy Perry, Brad Paisley, My Morning Jacket, and Bon Jovi. Swift’s show was taped at the famed Ed Sullivan Theater in New York City, home of the Late Show With David Letterman.
Swift’s concert launched online on December 8th and will be available on-demand through select CBS radio and television stations throughout the country, and through online outlets such as Last.fm, mp3.com, and VEVO.com. Live On Letterman is the first series to be streamed live on the VEVO app, available through mobile devices.
The concert is available for streaming here.