Gloriana will perform their hit single “Wild At Heart” at the 84th annual Macy’s Thanksgiving Day Parade. The foursome will ride aboard a float and sing their R.I.A.A. Gold single for more than 3.5 million attendees and a projected TV viewing audience of 50 million.
“The Macy’s Thanksgiving Day Parade is such an iconic holiday event and we are so honored and excited to be a part of it this year,” said Gloriana’s Rachel Reinert. “This is definitely going down as one of the coolest performance opportunities we have had!”
The parade will air live on NBC on November 25th from 9:00 am to 12:00 pm. The TODAY Show’s Matt Lauer, Al Roker and Meredith Vieira will co-host the parade, which also includes performances by Kanye West, Jessica Simpson, India.Arie and Gladys Knight. This year’s event will feature 15 giant character balloons, 27 floats, 12 marching bands, and 1,600 cheerleaders, dancers and performance group members.