Early Swift Raves; JetBlue, Target and Royal Caribbean Exclusives

Taylor Swift‘s upcoming Speak Now is earning early raves from critics before the October 25th release date. Swift’s highly-anticipated third album will be released by Big Machine Records in over 40 countries. The Hollywood Reporter calls the album “brilliant” and The New York Times states that Speak Now is “The most musically diverse [album] of her career … possibly her best.”

Taylor bested her own Billboard record this week with the release of the track “Mean,” giving her the Most Top 10 debuts on the all-genre Billboard Hot 100. Her busy upcoming schedule includes appearances on The Today Show, The Late Show with David Letterman, Live! With Regis & Kelly, Ellen and Dancing With the Stars.

Taylor will perform an exclusive show for JetBlue Airways on Wednesday, October 27th at the state-of-the-art Terminal 5 at New York’s JFK airport. This performance is part of the “Live From T5” concert series presented by JetBlue, which has featured performances from Sarah McLachlan, Daughtry and Justin Townes Earle. After her JFK performance, Taylor will conduct a promotional in-flight  concert while en route to Los Angeles  in a “Flight Across America” charter flight through JetBlue.

Retail giant Target will offer an exclusive version of Speak Now, which will feature three new music tracks, three remixed tracks, and 30 minutes of video content. This special deluxe version of Speak Now will be available at Target Stores nationwide and Target.com beginning October 25th.

In addition to these initial promotional appearances and exclusives, Taylor has partnered with Royal Caribbean International to perform live on board the world’s largest and newest ship. On January 21, 2011, Taylor will perform in the AquaTheater on the Allure of the Seas ship. Big Machine Records, Clear Channel Radio, Pop2Life and Royal Caribbean International have joined forces to give 100 lucky winners and their invited guests access to this unprecedented event. The seven-night Western Caribbean cruise will take place January 16 – 23.

Contest winners will receive VIP seating in the AquaTheater for the concert, roundtrip flights and accommodations.  Fans can enter the contest by tuning in to participating Clear Channel radio stations (see www.TheAllureofTaylor.com/stations)  until October 29th or by entering online at www.TheAllureofTaylor.com. Fans can book their Taylor Swift experience for the January trip at www.royalcaribbean.com.


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