Arista/19 Records artist Carrie Underwood is the new ambassador for Olay. The 27-year old, Grammy-winning artist will become the face of the brand’s “Challenge What’s Possible” campaign and represent a line of skin care products for Olay. The campaign is scheduled to debut later this year.
“We are thrilled that someone as inspirational as Carrie has joined Olay,” said Joe Arcuri, Vice President for North America, Procter & Gamble Beauty. “Carrie epitomizes Olay’s mission to challenge possibilities and encouraging a new generation of women to learn about skin care and make a noticeable impact on their skin’s appearance.”
“With her genuine beauty and girl-next-door likeability, Carrie is a natural fit and wonderful addition to the Olay family,” said Chris Heiert, Marketing Director, Olay.” Through all her success, Carrie remains grounded and connects with women everywhere using her powerful voice. She personifies the iconic image of the brand while representing the faces of the future.”
“I am so excited to be associated with a beauty brand that has been trusted by women for more than 50 years,” Underwood said. “As a little girl, I remember my mom always using the original Oil of Olay Beauty Fluid and encouraging my sisters and I to take care of our skin. My music career has been a dream come true and proven to me that the seemingly impossible can be achieved. Olay’s inspiring campaign echoes my beliefs.”
Olay is also a sponsor of Carrie’s Play On Tour this fall. For up-to-date tour information, log on to www.carrieunderwood.fm.