Big Machine Records and Moontoast have announced that they have reached an agreement for Moontoast to provide their direct-to-fan Embedded Store, a component of Moontoast’s Social Commerce Platform. Fans of Big Machine and The Valory Music Co. artists will utilize the Moontoast Embedded Store to purchase music, videos, and other items directly from the artist-related sites and on social networking sites.
“We look forward to a long and successful partnership with Moontoast,” said Big Machine’s Vice President of Sales, Marketing and Interactive, Kelly Rich. “Their passion and innovative Social Commerce Platform were the main reasons for choosing them.”
The Embedded Store launched Thursday, August 19 on SpeakNow13.com with Big Machine’s pre-sale of Taylor Swift’s third album Speak Now that will be available beginning on October 25. In the coming months, fans of Steel Magnolia, Reba and Rascal Flatts will also be able to use the Embedded Store with slated album releases.
“Moontoast is extremely proud of our partnership with Big Machine Records,” said Moontoast co-founder and CTO, Marcus Whitney. “We have created a Social Commerce Platform that helps brands engage their customers and we look forward to delivering a greatly enhanced experience to the fans. After nearly a year in development, our platform is ready and has proven to be the right direct-to-fan distribution vehicle for the ground-breaking record label, Big Machine Records.”