The annual Video Outlet Status Reports include a detailed look into the trends and opportunities available at national, regional, syndicated, pool/closed-circuit and online video outlets. Both reports reveal an overall increase in demand for video content and rapidly expanding placement at nearly every outlet level.
“While the destinations consumers are finding video content are continually changing, the demand for that content just keeps growing,” says AristoMedia Senior VP of Marketing and Promotion Craig Bann. “With that demand comes an increase in outlets, whether it be online, television, retail or mobile. Video is as vital as ever, but its role seems to be shifting from just a three-minute music video on television to a platform that can connect with the consumer in a seemingly endless variety of locations.”
The 2010 reports can be viewed in detail at www.AristoMedia.com. An upgrade to this year’s country report is the option to view embedded video clips of actual outlet programming from the regional, multi-regional, syndicated, specialty and closed-circuit levels. Readers can now view samples of multi-regional shows like The Country Vibe with Chuck and Becca, regional programming such as Country Hit Videos and Big Time Country and closed-circuit video providers like Promo Only.
AristoVideo and AristoVision, the two video promotion branches of Nashville-based entertainment marketing and promotion firm, The AristoMedia Group, produce the reports each year as a free service and update of the country and Christian music video industry.
Selected trends from the 2010 Video Outlet Status Reports:
- In March 2009, Americans watched 14.5 billion videos online. That number rose to 31.2 billion in March 2010, or an increase of 115 percent, according to ComScore Video Metrix Service.
- Digital tier expansion and the subsequent creation of digital subchannels are providing new programming opportunities for outlets at every level, including local, regional and national shows. Newly created shows include The Country Network, Cool TV Network and regional programming like KLPD TV28 in Denver, Colo., WKRP in Cincinnati, Ohio, and KGNG in Las Vegas, Nev.
- Mobile video continues to thrive, with 17.6 million people watching streaming video on handheld devices in the fourth quarter of 2009, up 57 percent from the same quarter in 2008.
- The Christian video audience continues to grow, with several Christian outlets expanding to international status in the last year, including The Merge and On Solid Rock. Total Christian outlets have seen a year-over-year growth of 5.7 percent.
- Christian crossover appeal remains strong, with acts like Deas Vail securing online premieres on Yahoo and rotation on MTVU, as well as artists John Reuben and Abandon Kansas.