• ABOUT
    • Contact
    • The Team
    • FAQ
    • Use & Privacy Policy
  • ADVERTISE
  • JOB LISTINGS
MusicRow.com
  • CALENDARS
    • Album Releases
    • Single Releases
    • Industry Events
  • EVENTS
  • OBITS
  • REVIEWS
  • CHARTS
    • CountryBreakout Radio Chart
      • Current CountryBreakout Chart
      • CountryBreakout Chart Archives
    • No. 1 Challenge Coin
    • Top Songwriter Chart
      • Current Top Songwriter Chart
      • Top Songwriter Chart Archive
  • ROWFAX
  • NEWSLETTER
  • SIGN UP
  • STORE
  • Search
  • Menu

Adkins and Petty Go Head to Head For Headache Powder

July 2, 2010/0 Comments/in Featured, Sales/Marketing /by [email protected]

Longtime competitors BC Powder and Goody’s Headache Powders have recruited country star Trace Adkins and NASCAR legend Richard Petty for what has been dubbed the Pick A Powder campaign. As part of the campaign, the two celebrities will play out a humorous rivalry of one-upsmanship about who experiences the toughest pain, with their respective brands leading the charge. 

The BC and Goody’s Pick A Powder campaign plays off the fierce and generational loyalty users have to either Goody’s or BC.

Both Adkins and Petty will try to get their fans around the country to pick their team online at www.pickapowder.com to support either Team Richard for Goody’s or Team Trace for BC. The man who gets the most fans to join his team will get to see the other “perform” live at the Goody’s 500 in Martinsville, VA next spring. The campaign also features a charity component with a donation being made to the Wounded Warrior Project on behalf of Adkins and BC, and Victory Junction Camp for seriously ill children on behalf of Petty and Goody’s.

Through a series of spoofs, jabs, challenges and contests, Adkins and Petty take on new experiences in each other’s profession that sometimes work and sometimes don’t. The funny moments were captured on film and will be posted to www.pickapowder.com. Fans will be able to watch 6-foot-6 Trace try to get in and out of Petty’s race car, and you’ll be able to hear Petty sing Karaoke. Fans of either or both men will be brought into the fold to help decide which brand is the favorite among powders users and which one of the two men truly suffers from the toughest pain.

Once registered, fans can vote daily through September 30, 2010. Fans and supporters will be able to participate in various contests and win prizes, including an all expense paid VIP trip for four to The Goody’s 500 at Martinsville Speedway (race tickets, air and hotel) for the Team Richard winner, and an all-expense paid VIP trip for four to a Trace Adkins concert stop (concert tickets, air and hotel) in early 2011 (location TBD) for the Team Trace winner. Winners will be announced in early October.

“I want to win and I want my fans to win, so I encourage everyone to join Team Trace,” said Adkins. “I want to see Richard feel some of my pain for a change. He thinks we have it so easy out here on the road, but he has no idea.”

  • Author
  • Recent Posts
[email protected]
Latest posts by [email protected] (see all)
  • Charlie Cook On Air: How To Move Up In The Business - January 10, 2014
  • Charlie Cook On Air: A Look Back at 2013 - December 20, 2013
  • Charlie Cook On Air: Not Quite A Country Christmas - December 20, 2013
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail
https://musicrow.com/wp-content/uploads/2019/03/MusicRow-header-logo-Mar19B.png 0 0 [email protected] https://musicrow.com/wp-content/uploads/2019/03/MusicRow-header-logo-Mar19B.png [email protected]2010-07-02 09:38:122010-07-02 09:38:12Adkins and Petty Go Head to Head For Headache Powder
0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply Cancel reply

You must be logged in to post a comment.

RECENT NEWS

  • Chris Janson Celebrates Fourth Career No. 1, “Done” January 22, 2021
  • Tim Mcgraw, Tyler Hubbard Claim Most Added At Country Radio January 22, 2021
  • Lucas Hoge Shares Gospel Favorites On New ‘Sunday Sessions’ Project January 22, 2021
  • Pat Barrett Readies Sophomore Album For February January 22, 2021
  • Off The Record: Is It Time To Cut The Net? January 22, 2021
  • Americana Meets Eastern Europe On David Olney’s Final Album January 22, 2021
  • Sundance ASCAP Music Cafe’ Returns To 2021 Virtual Festival With New Talent Added January 22, 2021
  • Thomas Rhett Reigns On ‘MusicRow’ CountryBreakout Radio Chart January 22, 2021
  • Lainey Wilson Readies Studio Album, ‘Sayin’ What I’m Thinkin’’ January 22, 2021
  • Adam Sanders Celebrates Milestones With New Live Album January 22, 2021
  • JUST IN: Lady A Invited To Become Members of Grand Ole Opry January 21, 2021
  • DISClaimer Single Reviews: Marty Stuart, Blake Shelton, Tiera, Caitlyn Smith, Old Dominion January 21, 2021
  • Darryl Worley Returns To The Road For Country Rewind Tour January 21, 2021
  • CMA’s Sarah Trahern, Rascal Flatts To Receive CRB Honors at CRS 2021: The Virtual Experience January 21, 2021
  • JUST IN: Eric Church To Release Three-Album Project: Heart & Soul January 21, 2021

Likes us on Facebook

Recently on Twitter

Tweets by MusicRow
© 2020 Music Row Enterprises, LLC – All rights reserved.
  • Facebook
  • Twitter
  • Instagram
Scroll to top