Longtime competitors BC Powder and Goody’s Headache Powders have recruited country star Trace Adkins and NASCAR legend Richard Petty for what has been dubbed the Pick A Powder campaign. As part of the campaign, the two celebrities will play out a humorous rivalry of one-upsmanship about who experiences the toughest pain, with their respective brands leading the charge. The BC and Goody’s Pick A Powder campaign plays off the fierce and generational loyalty users have to either Goody’s or BC.
Both Adkins and Petty will try to get their fans around the country to pick their team online at www.pickapowder.com to support either Team Richard for Goody’s or Team Trace for BC. The man who gets the most fans to join his team will get to see the other “perform” live at the Goody’s 500 in Martinsville, VA next spring. The campaign also features a charity component with a donation being made to the Wounded Warrior Project on behalf of Adkins and BC, and Victory Junction Camp for seriously ill children on behalf of Petty and Goody’s.
Through a series of spoofs, jabs, challenges and contests, Adkins and Petty take on new experiences in each other’s profession that sometimes work and sometimes don’t. The funny moments were captured on film and will be posted to www.pickapowder.com. Fans will be able to watch 6-foot-6 Trace try to get in and out of Petty’s race car, and you’ll be able to hear Petty sing Karaoke. Fans of either or both men will be brought into the fold to help decide which brand is the favorite among powders users and which one of the two men truly suffers from the toughest pain.
Once registered, fans can vote daily through September 30, 2010. Fans and supporters will be able to participate in various contests and win prizes, including an all expense paid VIP trip for four to The Goody’s 500 at Martinsville Speedway (race tickets, air and hotel) for the Team Richard winner, and an all-expense paid VIP trip for four to a Trace Adkins concert stop (concert tickets, air and hotel) in early 2011 (location TBD) for the Team Trace winner. Winners will be announced in early October.
“I want to win and I want my fans to win, so I encourage everyone to join Team Trace,” said Adkins. “I want to see Richard feel some of my pain for a change. He thinks we have it so easy out here on the road, but he has no idea.”