Nashville based Brand N Music Partnerships, has announced that Corral Boots and Curb Records artists Rio Grand have entered into a one-year brand partnership and endorsement agreement. This strategic integrated marketing campaign includes tour bus decals, product endorsements, retail appearances, digital components and a tour sponsorship element.
The campaign launched in May with a concert at Hillbilly’s in McAllen, Texas, located near the Corral Boot headquarters. Additionally, Rio Grand will make appearances in many key account retail stores nationwide.
“Rio Grand represents the face of Texas and country music, something that we feel is critically important to the Corral Boots brand,” says General Manager Distribution Retail Sales, George Allen. “We hope that this is just the beginning of a long and lasting relationship between Rio Grand and Corral Boots.”
“We are very excited about our relationship with Corral Boots and this is really a natural partnership,” Fred Stallcup, lead guitarist of Rio Grand says. “We believe in the product, the brand, and we wear it proudly. The timing is right and coincides with the launch of our new single ‘Beckett’s Back 40,’ which is making its way to radio right now.”
Rio Grand and Corral Boots will also offer fans the opportunity to win an exciting grand prize package that includes custom Corral Boots, plus tickets and backstage passes to a Rio Grand concert of their choice, and other contests throughout the year. In other Rio Grand news, the band will be joining NASCAR drivers Scott Lagasse, Scott Wimmer and Trevor Bayne on EPSN Television.
The segment will air tomorrow (6/5) during the live telecast of the Federated Auto Parts 300 from Nashville Super Speedway. The Rio Grand appearance will include some on-camera time with the drivers and an acoustic performance. The segment and race will air on EPSN2 beginning at 7:30 PM/CT.