More than 70,000 people have shown their appreciation to U.S. soldiers stationed across the world by submitting letters at their local Ram Truck dealership or Zac Brown Band’s recent concerts. However, for the Ram Truck Brand and Zac Brown Band that is simply not enough. The Ram Truck Brand and Zac Brown Band partnered for Letters for Lyrics, a national letter-writing campaign aimed at U.S. soldiers deployed around the world. Together, they want to send 1 million letters of appreciation to U.S. soldiers and they will not stop until they reach that goal.
In exchange for writing a letter to a U.S. soldier, participants receive a special compilation CD titled, Breaking Southern Ground. This exclusive CD features three new songs from Zac Brown Band, as well as music from artists signed to Zac Brown’s label, Southern Ground Artists – Sonia Leigh, Nic Cowan and Levi Lowrey.
“The Ram Truck Brand has been moved by the kindness and gratitude that has been expressed so far to our men and women in the military,” said Fred Diaz, President and CEO, Ram Truck Brand. “As we head into Memorial Day – a holiday that remembers those who dedicated their lives for our freedom – I encourage everyone to take a few moments this week to visit their local Ram Truck dealership to write a letter of support to our military men and women who show commitment and valor to this great country.”
“We’re so proud of the immediate response we’ve received for ‘Letters for Lyrics’ over the past two weeks,” said Zac Brown. “The support our fans have shown and the stories they’ve shared with us about how the campaign has moved them to show their appreciation is truly inspirational. This Monday, as we observe Memorial Day, we’ll show our respect for the U.S. men and women who have given their lives in the military service and send our thoughts to those out there protecting our country and way of life. We ask that everyone help us show your appreciation for their heroic efforts.”
Soldiers’ Angels, a nonprofit organization, will deliver the letters on behalf of the Ram Truck Brand and Zac Brown Band. Soldiers’ Angels is a volunteer-led organization with over 225,000 members providing aid and comfort to the men and women of the U.S. Army, Navy, Marines, Air Force, Coast Guard, along with veterans and their families.
“We are proud of the way America stands wingtip-to-wingtip in support of our American service members and encourage everyone to head to their local Dodge Ram Trucks dealership or Zac Brown concert and participate in one of the greatest collaborative troop support outreach projects in the history of the global war on terror,” said Patti Patton-Bader, Soldiers’ Angels Founder.
As part of the “Letters for Lyrics” campaign, RamTrucks.com also debuts the video installment of For Those Who Serve, a documentary of Zac Brown Band’s visit to U.S. soldiers stationed in the Persian Gulf. This exclusive behind-the-scenes video is directed by Darren Doane, the CMT-nominated director of Zac Brown Band’s live Pass the Jar DVD (Southern Ground/Atlantic) and their music video for the No. 1 hit “Toes.” Doane traveled with the band to the Persian Gulf to document the moving experience, capturing footage of the band performing for the troops and meeting with the men and women in uniform. Chapters from Doane’s documentary will debut on RamTrucks.com throughout the campaign.