Sony Music Nashville Marketing Vice President Tom Baldrica today announced the promotion of Laura McKinley to the position of Associate Director, Marketing & Artist Development, working with the label group’s Arista Nashville and RCA Nashville imprints. McKinley most recently represented the labels as Manager, Marketing & Artist Development.
“Laura’s passion, drive, and attention to detail are what make her the ideal person for this position,” Baldrica says. “She brings a creative energy to the office every day, and her relationships within the industry are a tremendous asset to the Arista and RCA labels. I am thrilled for her and Sony Music Nashville.”
An eight-year company veteran, McKinley reports directly to Baldrica as she spearheads the marketing team representing such artists as Brooks & Dunn, Sara Evans, Danny Gokey, Alan Jackson, Jypsi, Martina McBride, Jerrod Niemann, Jake Owen, Brad Paisley, Carrie Underwood, Chuck Wicks, and Chris Young.
An announcement naming McKinley’s replacement as Manager, Marketing & Artist Development will be forthcoming.