“CRS: One-On-One” Reprising In June

Based on the success of its inaugural CRS: One on One mentoring session in May, Country Radio Broadcasters has announced a June 18 follow-up installment, focusing on new media marketing opportunities at radio.

Industry veterans Paul Williams (Senior Director, Strategic Marketing, Sony Music Nashville) and Roy Elkins (CEO, Broadjam) are this session’s featured speakers. Attendees will learn how to improve their radio station’s marketing efforts through new media initiatives and technology, as well as gain a better understanding of how consumers and listeners are using that technology. Twelve Country radio marketers will be chosen for the June 18 CRS: One on One session.

“After the success and feedback from our first One on One event, we moved quickly to organize another installment,” says CRB Executive Director Bill Mayne. “We felt like the new media marketing angle was something that is relevant to every single radio station in the country, so we recruited two of the best and brightest on the subject, Paul Williams and Roy Elkins, to discuss that topic with our next batch of attendees.”

CRS: One on One encourages candid, one-on-one interaction and discussion between participants about the current issues and challenges faced by those working in the country radio industry today. The next session will be held Friday, June 18 from 10 AM to 2 PM at the newly remodeled Country Radio Broadcasters offices in Nashville. Radio marketers interested in attending must submit the application found on www.CRB.org before Friday, June 4 at 5 PM/CT.

Eligible applicants must have radio marketing experience (any market size) and pay a $59 participation fee, which includes lunch during the session. A random lottery system drawing will determine the 12 accepted applicants. Those accepted will be notified and listed on the CRB website no later than Monday, June 7.