In 2008, Average Joes Entertainment Group launched with flagship artist Colt Ford, and today, nearly two years later, the label has surpassed 500,000 in digital single sales and 253,969 albums sold on Ford according to Nielsen SoundScan.
“When we first began marketing Colt Ford, 99 percent our industry peers said it was impossible,” says Shannon Houchins, CEO of Average Joes Entertainment.
“It’s just an uphill battle that I got to keep fighting,” Ford echoes, acknowledging his underdog status to Billboard’s Tom Roland. “I’m sure the people who didn’t get it, they figured the first record we got lucky. But I feel like I followed it up with a record that’s as good or better.”
The critics agree, with New York Times’ Jon Caramanica touting, “The heartland themes here will be familiar to those who follow Nashville, and the crossover gestures (and sometimes clunky cadences) familiar to anyone who’s listened to Kid Rock.”