Moontoast, Gill Auction for Veterans

Social commerce network Moontoast.com has announced the launch of an auction that will partner the website with Country Music Hall of Fame member Vince Gill to benefit the charity Challenge America, a national initiative to provide support to our country’s returning wounded military. 

Moontoast, a site which connects Guides (“those who know”) and Explorers (“those who want to know”), will invite people to bid online for a chance to win one-on-one time with Gill. The highest bidder will receive 90-minutes of Gill’s time and can choose to experience it either in-person, via phone lines or via Moontoast’s Live Video Player. The winner can talk guitars, get some golf tips or just hang out.

“We are seeing lots of brands and individuals embrace the Moontoast platform as a way to monetize their knowledge, experience and expertise, but Vince is the first to use Moontoast for philanthropy,” says Chief Marketing Officer, Michael Haje. “We think he’s going to raise a lot of money for Challenge America, and at the same time show other artists, athletes and celebrities that Moontoast can be an efficient and effective vehicle for good.”

“The funds raised through this innovative, online auction will help Challenge America continue to ‘connect the dots’ for our country’s returning injured military and their families to resources for a successful transition from battlefield to home front,” said Houston Cowan, Challenge America founder and executive director.

The auction begins today and will run through midnight CT on April 16. To participate, visit http://www.moontoast.com/vincegill/ChallengeAmerica