Roper Apparel and Footwear have announced that Show Dog-Universal Music artist Joe Nichols will become the face of the brand, which, among other things, includes an extensive advertising and marketing campaign.
The advertising campaign will kick off in May with a series of magazine ads, leading up to the CMA Music Festival in Nashville. Additionally the artist will be featured on Point-of-Purchase marketing materials in 1,100 retail stores nationwide.
“Joe embodies the traits of tradition, hard work and family; three things we feel define the Roper brand,” says Roper Marketing Director Kerry Vastine. “We hope that this is just the beginning of a long and lasting relationship between Joe and Roper.”
“I am very excited about my relationship with Roper and like the fact that this partnership developed naturally,” Nichols says. “There are quite a few similarities in our attitudes toward our respective businesses, and I appreciate that. This partnership feels good, and I am happy to be a part of it.”
In addition, Nichols will also participate in a number of autograph signings and in-store appearances at Roper Retailers, beginning with the Roper booth at CMA Music Festival. The company also plans to offer several contest opportunities throughout the year.