Gillette brought together some of the world’s most popular musicians yesterday (1/28), including country star/actor Tim McGraw, to launch its Gillette UNCUT music film series at the Grammy Museum in Los Angeles. Directed by Danny Clinch, and executive produced by Greenlight Media & Marketing, the documentary short films provide viewers with unprecedented backstage access into the worlds of McGraw, will.i.am, Mark Hoppus of Blink-182 and the All-American Rejects featuring Tyson Ritter.
The event included a World Premiere screening of the Gillette UNCUT films, which feature the stars preparing for performances and revealing not only some of their pre-show rituals, but moments of introspection, self-doubt and re-assurance. In addition, Gillette has launched “Shave Like a Rock Star,” a series of tongue-in-cheek shaving tutorials featuring the likeness of each artist. Each of the films can be viewed here.
“I take every performance very seriously and my preparation for any show is critical,” says McGraw. “I’m excited to share this peek into my preparation in the Gillette UNCUT film directed by my friend Danny Clinch.”