As part of its ongoing strategic mission of being a resource for the country music industry, the Country Music Association is launching “CMA Industry InSite,” a monthly online educational series for CMA members. The first episode — on publishing — will be available Monday, May 18 on CMA’s member Web site (MyCMAworld.com). Future topics include personal management, record labels, radio, social networking, entertainment law, and touring. New episodes will be posted on the third Monday of the month. CMA members will also be able to submit questions to the panel of experts interviewed for each episode. The series was developed by CMA’s Artist Relations Committee, chaired by Kix Brooks of Brooks & Dunn, to lay a foundation for how the various business interests within the industry function. The series is produced by digital marketing firm Hi-Fi Fusion.
“Initially, this information was available to new artists on DVD, but the format made the information obsolete very quickly and did not allow us to keep pace with the changing face of the industry,” Brooks said. “Housing the series online and archiving the episodes once they are posted enables us to routinely update the material to stay current with changing business trends.”
It was also important to the Artist Relations Committee that the project reach beyond the artist community and become a tool that could be easily accessed at any time by CMA’s entire membership. Each segment, which is 8-10 minutes long, features specialists from that field. Each month, a new segment will be rolled out to the community with the opportunity to submit questions to the experts with the answers posted online.
Participants in the publishing episode include: Chris DuBois, Partner, Sea Gayle Music; Rusty Gaston, General Manager/Partner, This Music; Ree Guyer Buchanan, President/Owner Wrensong Publishing/WE Records; Pat Higdon, President, Universal Music Publishing Group; Victoria Shaw, President/Owner AvaRu Music; Troy Tomlinson, President/CEO, Sony/ATV Music Publishing Nashville.
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