1720 Entertainment to Acquire Rock PR
Nashville- and Atlanta-based artist development company 1720 Entertainment, whose roster of clients includes country artists Jamie O’Neal, Rissi Palmer and Stevie Walker, is pleased to announce that it has signed an agreement in principle to acquire an equity stake in New York-based entertainment and media branding company Rock PR Media. 1720 will acquire equity in Rock in exchange for cash, and the transaction is expected to close by June 30, 2009. Rock uses its events and media properties to drive brand equity through advertisers and sponsors. The company boasts one of the largest media platforms in the U.S., along with event properties that span the worlds of film, fashion and music. Rock’s event properties include: Rock Fashion Week, held semi-annually in Miami Beach, Los Angeles and New York City; Haven Lounge at the Oscars; and Premiere Lounge, produced around the United States in conjunction with Premiere magazine and Hachette Filipacchi Media. Rock is the only branded entertainment and media company in the United States that owns its events and media properties. Following the transaction, Rock will act as 1720’s marketing, branded entertainment and media division, using its advertisers and media properties to promote and market 1720’s artists and TV/film properties.
“I’m excited about building a partnership and connecting our amazing artists and media properties with Rock’s powerful branded entertainment assets,” said Terry K. Johnson, President/CEO of 1720 Entertainment. “Their business model and strategy aligns perfectly with the 1720 vision and our multimedia platform and gives 1720 the media and event properties we need to create enormous value with the various brands in our portfolio. I believe our combined strengths will accelerate the growth of both companies and result in truly a great partnership.”
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