Hulu Meets iPhone

Ad Age reports that video website Hulu is developing a video app for Apple’s iPhone and iPod touch that may reach the marketplace within a few months. The video will work over both Wi-Fi and 3G. While there are other web video apps for the iPhone currently on the market — including CBS’s TV.com, Joost, i.TV and others — pricing issues and less-than-stellar video quality have slowed the growth of mobile video. According to marketing research company Comscore, just over 3% of mobile subscribers watch video on their phones, but the upcoming iPhone Hulu app could change that. Hulu’s tech team has developed a reputation as the best in the business, but there is one potential hurdle. Because of Hulu’s streaming architecture, it might not be possible to download videos to watch later.