Vietti Chili Says “Yes We Can”

With an innovative new promotion, the makers of Vietti Chili are giving the term “canned music” an entirely new meaning. The Nashville-based company has launched a “Vietti Vinyl Music Campaign” that promotes emerging and established musical talent through collectible product labels and other grassroots marketing initiatives. Vietti is leveraging its 30-state distribution network to promote and brand music to potential new audiences, highlighting a variety of performers right on their colorful chili cans. To date, Vietti has featured The Grascals, The Warren Brothers, Heartland, Restless Heart, John Corbett, Riders in the Sky,  Cherryholmes, Chris Young, Aly Sutton (a country artist who doubles as Vietti’s spokesperson), Tom Hambridge, Lucy Angel, The Isaacs, The Povertyneck Hillbillies, Alecia Nugent, and Pat Flynn. In addition to supermarket-shelf visibility, the promotion gives fans the chance to download the artists’ music directly from the Vietti Vinyl website (www.viettivinyl.com) and allows the artists to track traffic and downloads. Artists wishing to be considered for this campaign should submit a press kit and music sample to Vietti Vinyl Music Program, P.O. Box 23015, Nashville, TN 37202.

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LB Cantrell

LB Cantrell is Editor/Director of Operations at MusicRow magazine, where she oversees, manages and executes all company operations. LB oversees all MusicRow-related content, including the publication’s six annual print issues and online news. She is a Georgia native and a graduate of the Recording Industry Management program at Middle Tennessee State University.

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