Black River’s Sarah Darling Goes To Video School
Black River Music Group artist Sarah Darling is taking an innovative, hands-on approach to promoting the songs from her upcoming album, Every Monday Morning. The rollout of the album will include full-length videos for several tracks created by some of the top film schools in the country and overseen by veteran director Ryan Smith. Black River label head Jimmy Nichols reached out to several schools, settling initially on Scottsdale Community College in Scottsdale, Arizona and Full Sail University in Orlando, Florida. The schools’ film programs will be responsible for creating the video treatment and funding the production itself. Smith will spend time at each school, giving direction and access to his experience. The label and Smith will choose a winning treatment and then travel to the school, along with Darling, for the actual shoot. Editing will also be handled by the film school. According to Smith, this kind of “viral” promotional approach can benefit both the artist and the student.
“I know that we are going to be able to access some of the best students in the field and utilize their knowledge and creativity to create some fantastic music videos for Sarah,” he said. “The students will have a perfect ‘real-life’ situation to use this project for their course.”
Darling’s Every Monday Morning CD is set for release on June 16, with a digital release date of April 28.
Absolutely great idea!!!!! DC
This is what hurts the industry. People who specialize in the production of music videos being sold out by someone in there industry looking for cheap labor. You’ll get what you pay for it, a cheap video with delays, etc…
and what a shame there is so much you can do with Sarah’s amazing voice and personality. Good Luck!
hummm well I am just wondering… How is anyone with the Talent to do these production projects the right way ever going to get work when it is always done for free? At that point the standard is being lowered because you are always getting people who do not have the experience and the know how doing all of these projects. The cost of learning to do such projects is overwhelming at times and it makes it even worse when you are finshed and out there but can’t get work because everyone is doing the work for free. Its a shame that our talents are over looked for a price tag of nothing. No one should have to work for nothing..
Sarah,
Great shoot last weekend in Phoenix. You’re terrific and a lot of fun. I’ll send Tonya some great pics I took of you and the shoot. You definitely are star material.
Ciao,
Dr. H