Black River’s Sarah Darling Goes To Video School

Black River Music Group artist Sarah Darling is taking an innovative, hands-on approach to promoting the songs from her upcoming album, Every Monday Morning. The rollout of the album will include full-length videos for several tracks created by some of the top film schools in the country and overseen by veteran director Ryan Smith. Black River label head Jimmy Nichols reached out to several schools, settling initially on Scottsdale Community College in Scottsdale, Arizona and Full Sail University in Orlando, Florida. The schools’ film programs will be responsible for creating the video treatment and funding the production itself. Smith will spend time at each school, giving direction and access to his experience. The label and Smith will choose a winning treatment and then travel to the school, along with Darling, for the actual shoot. Editing will also be handled by the film school. According to Smith, this kind of “viral” promotional approach can benefit both the artist and the student.

“I know that we are going to be able to access some of the best students in the field and utilize their knowledge and creativity to create some fantastic music videos for Sarah,” he said. “The students will have a perfect ‘real-life’ situation to use this project for their course.”

Darling’s Every Monday Morning CD is set for release on June 16, with a digital release date of April 28.