Shore Fire Elevates Andrea Evenson To Director Of Publicity

Shore Fire Media has promoted Andrea Evenson to Director Of Publicity. She joined the company’s Nashville office in 2015 and was previously a Senior Account Executive.

Evenson has led publicity campaigns for artists such as Aloe Blacc, Amythyst Kiah, Ben Rector, Chase Bryant, Craig David, Jesse Alexander, Lee Ann Womack, Scarypoolparty, and several releases for Smithsonian Folkways, as well as for corporate clients Outshine Talent and Wasserman Music. She was named one of Business Insider’s Top 30 PR Pros Helping Influencers Build Personal Brands And Promote Their Work Outside Of Social Media. Some of her previous career stops include Universal Music Group, Tuscaloosa Amphitheater and the Make-A-Wish Foundation.

“From the moment Andrea started at Shore Fire over seven years ago, it was clear that she was a go-getter with strong communication skills and a hunger to learn and grow,” says Shore Fire Senior Vice President Mark Satlof. “Her diverse interests and innate curiosity have made her a powerhouse in our Nashville office. I am pleased to congratulate her on her promotion to Shore Fire’s senior ranks.”

“I started working at Shore Fire seven years ago with a love of music, storytelling and culture. Having the ability to get creative and follow your passion is always the dream, and I’m immensely grateful that Shore Fire has continued to give me the opportunity to do just that,” Evenson shares. “It’s such an honor to work alongside some of the most innovative, dynamic and game-changing colleagues in the business.”

 

Country For A Cause Raises Over $31K For Monroe Carell Jr. Children’s Hospital

Country For A Cause raised $31,600 for Monroe Carell Jr. Children’s Hospital at Vanderbilt last month during their sold out CMA Fest 2022 concert at Nashville’s 3rd & Lindsley.

Hosted by T.G. Sheppard and Kelly Lang, the night was filled with performances from John Rich, John Ford Coley, Michelle Wright, William Lee Golden & The Goldens, John Berry, Rhonda Vincent, Wendy Moten, T. Graham Brown, The Isaacs, Darin & Brooke Aldridge, Twitty & Lynn, Billy Yates, Rob Kurtz, Mackenzie Phipps, Paige King Johnson, Richard Lynch, and Devon O’Day.

“Our deepest appreciation goes to Scott Sexton and the entire Country For A Cause team for putting this amazing event together,” notes Meredith “Mamie” Shepherd, program manager for Seacrest Studio at Monroe Carell Jr. Children’s Hospital at Vanderbilt. “Community events like Country For A Cause help advance our mission of compassionate patient care, groundbreaking research, and clinical training. We are so grateful to Country For A Cause for supporting this vital work.”

“The day we presented the check to the hospital, we were walking in from the parking garage and there stood a woman sobbing into the arms of a man who was also in tears. As parents, you put on a brave face in front of your sick child, but once you walk out of those hospital doors, you can let it all go,” shares Sherri Forrest, President of Country For A Cause. “The stress, fear, and helpless feelings can take a toll on a family. If the money we raise from our concerts can help doctors with their research, or a single child to receive care, then what we do through Country For A Cause is worth it, 100%.”

 

PLA Media Adds Two To Publicity Team

PLA Media has added two new employees to the team. Becky Parsons will serve as a Publicity and Social Media Manager, and Steven Baird will serve as a Publicity and Social Media Coordinator.

“Steven has brought a stability and a dogged professionalism to PLA learned from his Public Relations degree from Middle Tennessee State University, life experience and military training with the National Guard,” says PLA Media President/CEO Pam Lewis. “Having worked several projects together already, we are most happy to have Becky bring her expertise to our PLA team as well and be part of our creative brain trust. Like all of the world, we were not sure what effects the pandemic would have on our business. Thankfully, we continue to keep working and our business keeps expanding into diverse areas.”

A North Carolina native, Parsons graduated with her bachelor’s degree in Public Relations from Appalachian State University in 2018 and earned her master’s degree in Brand and Media Strategy from East Tennessee State University. During her time at grad school, Parsons led projects for a student-run capstone agency and served as PR Lead and Community Manager for the Brand Storytelling Brand Film Certification. Before joining PLA Media, Parsons served as a Public Relations Assistant with Louisville Ballet, an Assistant Brand and Publicity Coordinator with Dead Horse Branding, and as a freelance publicity consultant with local musicians and festivals.

Born and raised in Franklin, Tennessee, Baird graduated from Middle Tennessee State University with a bachelor’s degree in Journalism, Public Relations in 2022. Over the last 12 years, Steven has been a member of the Tennessee Army National Guard and in 2019, deployed to Poland. He recently transitioned into a new role as a Public Affairs Specialist. Before joining PLA, Baird worked in the hospitality industry as a corporate trainer for multiple companies, as well as the retail and customer service industries.

Parsons and Baird can be reached at becky.parsons@plamedia.com and steven.baird@plamedia.com, respectively.

Avery King, Director of Publicity at Elicity Public Relations, will be hosting a Whiskey Row Club Level Takeover benefiting the Cystic Fibrosis Foundation on Aug. 2. The industry exec was recently named one of Nashville’s Top 30 Under 30 professional and philanthropic leaders for 2022 by the foundation.

The lineup will include chart-topping artist Easton Corbin, Grammy-nominated songwriter Tofer Brown and rising country acts such as Austin Burke, Carter Faith, Hannah Dasher, Harper Grae, Madeline Edwards, Renee Blair, and Ryne Brashear. All of the proceeds for the evening will be directly benefiting the Cystic Fibrosis Foundation through King’s fundraising campaign. Tickets for the event are available here.

“Nashville’s Top 30 under 30 leadership program has already been such an incredible experience. As soon as I found out that we were fundraising for The Cystic Fibrosis Foundation—I knew I wanted to host a show,” shares King. “With the help of Apple Music’s Bryan Webb and Sam I Am Entertainment’s Samantha Borenstein and all of these talented artists donating their time—I have no doubt that we’ll reach our $20,000 goal.”

“We are excited to have Avery King as part of our 2022 class of honorees. Avery’s early career success as Director of Publicity at Elicity Public Relations and engagement in community causes like SOLID (Society of Leaders in Development) is impressive and we look forward to working with Avery to do even more for Nashville,” notes Leigh Ellington, Executive Director for the Cystic Fibrosis Foundation.

The Cystic Fibrosis Foundation works to recognize young professionals making a name for themselves in their profession and helps them grow into community leaders and influencers. Honorees will participate in a 16-week development program growing their skill sets through a philanthropic competition raising funds for the Cystic Fibrosis Foundation.

King will be honored, along with the other 29 members of this year’s class, at the Nashville’s Top 30 Under 30 celebration gala at the Loveless Barn on Saturday, Aug. 13.