
Meredith Jones
MusicRow Magazine’s eighth annual Rising Women on the Row event will be held Tuesday, March 26, at Omni Hotel Nashville.
This year’s honorees include Sandi Spika Borchetta (Big Machine Label Group, Sr. VP Creative), Janine Ebach (Curb|Word Music Publishing, VP), Kelly Janson (Kelly Janson Management, Manager), Meredith Jones (Creative Artists Agency, Agent), Lenore Kinder (Paradigm Talent Agency, Agent), and Jennifer Turnbow (NSAI, Sr. Director of Operations).
Leading up to the event, MusicRow is spotlighting each honoree with a brief Q&A.
Meredith Jones guides the careers of artists including Maren Morris, Little Big Town, Whiskey Myers, Chase Rice and Tenille Townes. Jones helped strategically navigate Morris’ recently-announced 2019 international GIRL: The World Tour, which sold out in minutes across nearly every market. Overseeing college and university bookings on behalf of the entire music department, Jones and her team book more than 600 dates a year across all genres. She works with radio host Bobby Bones to create opportunities which include sold-out stand-up tours, two No. 1 New York Times best-selling books and television shows such as Dancing With the Stars and American Idol. Jones was named to CAA’s Global Fellows, a leadership development program for agents, and serves as a mentor to the next generation of agents as a Trainee Program Advisor. In 2018, she helped ideate CAA’s THE HUBB, an internship and career-ready college student summit. She is a founding member of both FORWARD, an employee program that provides professional development for women within the company, and the agency’s female-led EVOLVE committee, dedicated to providing the most respectful and safe work environment. She also serves on the Development Committee with PENCIL Foundation and is in the current Leadership Music class.
MusicRow: What is the biggest lesson on leadership you have learned in your career?
To lead is to serve. I walk into the office every day thrilled to be surrounded by a tremendous group of colleagues helping our clients to succeed. CAA’s culture is one of collaboration. I am dedicated to mentoring the next generation of this industry. If you pour time and energy into helping to grow one person, I believe it will grow the overall business as a whole.
MR: Who has been one of your biggest mentors, and what have they taught you?
I’ve learned a lot from John Huie, Rod Essig, Marc Dennis, Darin Murphy, and Brian Manning who have led our office in my tenure at CAA. They’ve taught me how to think about my clients long term, not just deal by deal. One of my biggest mentors is in our Los Angeles office, Michelle Kydd Lee (CAA’s Chief Innovation Officer). She has always pushed me outside my comfort zone to be more creative, think bigger, blur the lines, and to give back to the community that supports me.
MR: Describe a time that you took a big risk in your career, and how did it pay off?
I’m lucky enough to work in a place where it’s safe and encouraged to take risks. It was hard for me to choose one story. Here are a few examples:
When I was an Agent Trainee, Chase Rice tapped me on the shoulder at the annual CAA BBQ and we began a conversation about live music. He sent me some incredible songs the next morning. Not technically being in a place to sign anyone, I still felt strong enough to bring him up in a meeting. After playing the demos, the room exploded. I signed him over the course of the following weeks.
On the first record cycle with Maren Morris, we believed that although she was on a country label with country radio support, her music was genre-free. I made it a mission that year to get her on as many multi-genre festivals as we could to make a statement to the industry. We confirmed her on Bonnaroo, ACL, and Bumbershoot that year.
MR: As Nashville continues to grow and evolve, what changes in the music industry excite you the most?
I am grateful that the live music business is thriving and continues to grow year-over-year. I think that we have more tools than ever to make the best strategic deals using analytics from digital media sources.
MR: Favorite Nashville place to hold a business meeting/lunch?
Merchants- cobb salad, no blue cheese.
(City National Bank, Tri Star Sports and Entertainment Group, and Loeb & Loeb are again the Presenting Sponsors for the 2019 Rising Women on the Row.)
Rising Women On The Row Spotlight: 5 Questions With NSAI’s Jennifer Turnbow
/by Jessica NicholsonJennifer Turnbow
MusicRow Magazine’s eighth annual Rising Women on the Row event will be held Tuesday, March 26, at Omni Hotel Nashville.
This year’s honorees include Sandi Spika Borchetta (Big Machine Label Group, Sr. VP Creative), Janine Ebach (Curb|Word Music Publishing, VP), Kelly Janson (Kelly Janson Management, Manager), Meredith Jones (Creative Artists Agency, Agent), Lenore Kinder (Paradigm Talent Agency, Agent), and Jennifer Turnbow (NSAI, Sr. Director of Operations).
Leading up to the event, MusicRow is spotlighting each honoree with a brief Q&A.
As Sr. Director of Operations at Nashville Songwriters Association International (NSAI), the world’s largest not-for-profit songwriters trade organization, Jennifer Turnbow oversees day-to-day operations and finances for the 50-year-old organization and its 2008 acquired entity, The Bluebird Cafe. Turnbow serves as co-director of NSAI’s annual fundraiser, Tin Pan South Songwriters Festival, which has become the largest songwriter-only festival in the U.S. over the past decade. At NSAI, she plays an integral role in advocacy for American songwriters, including on Capitol Hill for the passage of the Music Modernization Act. Since its victory, Turnbow has overseen the selection of songwriters for the board of the Mechanical Licensing Collective and Dispute Resolution and Unclaimed Funds Committees. Additionally, Turnbow staffed the Copyright Royalty Board trial for NSAI, which won songwriters the largest pay raise in digital mechanical royalty history. Her service extends to Nashville women’s organization SOURCE, where she is serving as Secretary of the Board of Directors. She is also a 2016 graduate of Leadership Music. Following her graduation from Vanderbilt University in 2005, she launched her career at NSAI as the organization’s Finance Director.
MusicRow: What is the biggest lesson on leadership you have learned in your career?
The only way to lead is by setting the example. I will never ask any of my staff members to do anything I wouldn’t gladly do alongside them and often I will, even when unnecessary, because I want them to know how much I value their work and their time.
MR: Who has been one of your biggest mentors, and what have they taught you?
Bart Herbison, NSAI’s Executive Director, is obviously my biggest mentor. Bart took a chance on me when I was 21, straight out of college and couldn’t tell you how to navigate to Music Row from my sorority house at Vanderbilt University. He has taught me so much, it’s hard to narrow it down from matters of broad scope like songwriter advocacy policy and politics and how to run a trade association, to more practical lessons like to trust my gut.
MR: Describe a time that you took a big risk in your career, and how did it pay off?
Funnily enough, probably the biggest risk in my career happened before I was even employed. When I was interviewed for the Finance Director position at NSAI, my very first real job, I was asked if I was familiar with Quickbooks, to which I answered “yes” even though I had never worked in Quickbooks in my life. It wasn’t exactly a lie…I was “familiar” that there was a product called Quickbooks, but had Bart known at the time that I had never worked in Quickbooks, I don’t think I would have been hired. I ended up being offered the job on a Friday, went to the bookstore and bought Quickbooks for Dummies that afternoon, and taught myself enough by Monday morning to not get caught in my “little white lie.”
Since I’ve been at NSAI, my biggest risk was probably advocating for producing NSAI’s 50th Anniversary show at the Ryman Auditorium in 2017, which was a huge financial risk and I had no experience producing a show of that size. We pulled it off and it led to now doing our annual awards show at the Ryman, which has really allowed us to honor songwriters in a grander way – and I’ve learned to produce a live show of that size! I’m realizing that apparently self-teaching is my preferred form of risk management!
MR: As Nashville continues to grow and evolve, what changes in the music industry excite you the most?
My work on the Music Modernization Act makes its implementation and the formation of the Mechanical Licensing Collective (MLC) the most exciting change for me right now. I was sitting in the room engaged in the conversation when the structure for the MLC was envisioned. Getting to witness it develop into a physical entity that will completely change the way we license digital mechanicals is pretty amazing.
MR: Favorite Nashville place to hold a business meeting/lunch?
Midtown Café and Tavern have never let me down and they are walking distance from my office.
(City National Bank, Tri Star Sports and Entertainment Group, and Loeb & Loeb are again the Presenting Sponsors for the 2019 Rising Women on the Row.)
Joe Kelly Purchases CDX, Relocates Office
/by LB CantrellJoe Kelly
Joe Kelly has become the sole owner of CDX, a delivery system for labels and artists to supply their upcoming singles to all full-time US country stations, international presenters, satellite providers, syndicators and programming consultants.
Kelly began his career working for CDX, which was owned by Country Music Hall of Fame Broadcaster Charlie Douglas and national record promotion veteran Paul Lovelace, in 1992 and remained with the company until 1999 before venturing into in-house label radio promotion.
“This is a very exciting time for us. When I started with CDX, clients’ music was distributed via the then new medium of CD,” said Kelly. “Today, our clients’ singles are digitally distributed via InstaTrack e-blast, and also included on our regular CD compilation disc.”
The new office is located at 920 Twin Elms Court, Nashville, TN 37210. Kelly can be reached at joe@cdxnashville.com or at 615-292-0123.
Chris Housman Receives Inaugural Todd Givens Memorial NSAI Scholarship
/by Lorie HollabaughRising songwriter-artist Chris Housman has received the inaugural Todd Givens Memorial Scholarship from the Nashville Songwriters Association International.
Originally from Hanston, Kansas (population: 200), Housman taught himself to play the fiddle at age seven. Singing followed, which led to the formation of a traveling family Bluegrass/Gospel band, opening for major country acts, and fronting a punk rock band. Since attending Belmont University, he has been actively writing songs and performing (upright bass and vocals) around the country while touring colleges.
“Chris is already making a name for himself in the industry,” said NSAI membership representative Erin Kidd. “With instinctive writing intuition and a voice that can melt hearts, he’s one of our most signable artist/writers. From our first meeting, his talent, passion, and likability has been obvious and undeniable.”
Todd Givens was the head of NSAI’s tech department and unexpectedly passed away on Feb. 27, 2018. Givens was involved with the Screamin’ Cheetah Wheelies, and the Eric Hamilton Band for many years. Band members and front men Mike Farris of the Wheelies and Eric Hamilton have agreed to help mentor Housman and future scholarship recipients.
The Oak Ridge Boys Planning Two Dave Cobb-Produced Albums
/by Jessica NicholsonThe Oak Ridge Boys have revealed two upcoming albums, both to be helmed by Nashville producer Dave Cobb.
Cobb, known for his work with artists including Chris Stapleton and Jason Isbell, also produced the group’s 2018 release 17th Avenue Revival, and first worked with the Oaks on 2009’s The Boys Are Back. The first of the two upcoming projects will mark the group’s first Christmas album in four years, to be released later in 2019. Another album, filled with classics and standards, is slated for 2020.
“Dave Cobb has the unique ability to record in a raw, honest, almost retro way that sounds fresh,” says Oak Ridge Boys member Duane Allen. “Part of our last album with Dave was recorded around one microphone with Dave playing acoustic guitar about six feet away. He told us that he wanted us to sing ‘together,’ and listen to, and watch, each other. The result was pure magic, and we wound up recording the entire album with that same attitude.”
They will continue work with Nashville-based indie label Lightning Rod Records for the projects. Lightning Rod Records launched in 2007 and has released albums from Jason Isbell, Amanda Shires, Paul Cauthen and more.
“Partnering with the Oak Ridge Boys and Dave Cobb for last year’s 17th Avenue Revival has been one of the most enjoyable experiences of my career – both critically and commercially,” said Logan Rogers of Lightning Rod Records. “The Oaks and their team are total pros, and it’s obvious why they have been successful for so long. I’m excited to see what kind of studio magic the Oaks and Cobb create this time around.”
The Country Music Hall of Fame members, inducted in 2015, have sold more than 41 million albums, and earned more than 30 Top 10 hits, including the No. 1 singles “Elvira,” “Bobbie Sue,” “American Made,” and more.
Midland, Old Dominion, Cole Swindell, Ingrid Andress Added To ACM’s Party For A Cause Events
/by Lorie HollabaughMidland, Old Dominion, Cole Swindell, Ingrid Andress, Deana Carter, Adam Craig, Jessie James Decker, Lindsay Ell, Carolyn Dawn Johnson, Locash, Hillary Scott, Tenille Townes and Storme Warren have all been added to the lineup of events at the ACM’s upcoming 7th Annual Party for a Cause, taking place April 5 -7 in Vegas.
The Academy-hosted marquee events slated for this year’s Party for a Cause leading up to and immediately following the 54th Academy of Country Music Awards include ACM Stories, Songs & Stars, ACM Lifting Lives Topgolf Tee-Off, ACM Decades and the ACM Awards Official After Party presented by Security Benefit. Each event will feature performances by country’s biggest names and hottest new talent, and portions of all event proceeds will benefit ACM Lifting Lives, the philanthropic arm of the Academy of Country Music which works to lift lives through the power of music.
Friday, April 5, 2019
8 p.m.: ACM Stories, Songs & Stars
Talent: Hosted by Hillary Scott and Storme Warren; performances by Rhett Akins, Ross Copperman, Ashley Gorley, Shane McAnally, Lori McKenna, Chase McGill, and Josh Osborne, plus special guest appearances by Brantley Gilbert, Midland, Old Dominion and more.
Saturday, April 6, 2019
10 a.m.: ACM Lifting Lives Topgolf Tee-Off
Talent: Hosted by Darius Rucker and Scotty McCreery; performances by Ingrid Andress, Adam Craig, Morgan Evans, Chris Lane and Scotty McCreery
7 p.m.: ACM Decades
Concert celebrating the hits of today and yesterday with your favorite country hit-makers and rising country stars
Talent: Performances by Lauren Alaina, Carlton Anderson, Rodney Atkins, Deana Carter, Easton Corbin, Jordan Davis, Carolyn Dawn Johnson, Tracy Lawrence, Maddie & Tae, Jamie O’Neal, Carly Pearce, Michael Ray, Cole Swindell, Mitchell Tenpenny and Tenille Townes
Sunday, April 7, 2019
8 p.m.: ACM Awards Official After Party presented by Security Benefit
Talent: Hosted by Shawn Parr and Big Kenny, plus performances by Jimmie Allen, Big Kenny, Jessie James Decker, Lindsay Ell, Brantley Gilbert, Adam Hambrick, Caylee Hammack, Walker Hayes, LOCASH, AJ McLean, Cassadee Pope, Runaway June, Dylan Scott and Brett Young
Industry Ink: Songs And Stories, Lena Stone, Donna Ulisse
/by Lorie HollabaughThe Big 98’s Songs & Stories Benefit Set For April 16
Ashley Gorley, Josh Osborne, Rodney Clawson, Nicolle Galyon, Wendell Mobley, Lee Miller and a surprise guest will perform at this year’s Big 98 Songs And Stories Event April 16 at 3rd & Lindsley. The show is a benefit for St. Jude Children’s Research Hospital.
Lena Stone Joins CMA
Pictured (L-R): CMA Manager of Awards & Industry Relations Brenden Oliver, CMA Senior Director of Awards & Industry Relations Brandi Simms, Lena Stone and CMA Awards & Industry Relations Coordinator Angela Strader Photo credit: Pamela Hothorn
Singer/songwriter Lena Stone is now an official member of the Country Music Association. While attending a Grammy songwriting camp in Los Angeles, Stone connected with hit songwriter Darrell Brown who told her she belonged in Nashville. Since making the move to Music City, she’s penned over 600 songs, with co-writing credit on Kalie Shorr’s SiriusXM breakout tune “Fight Like A Girl,” as well as Shorr’s singles “He’s Just Not That Into You” and “Two Hands.”
Donna Ulisse Joins Billy Blue Records Roster
Pictured (L-R):Kathy Sacra-Anderson (Hadley Music Group), Ed Leonard (President, Daywind Music Group), Donna Ulisse (seated), Jerry Salley (Creative and A&R Director, Billy Blue Records), Rick Stanley
Donna Ulisse has signed with Billy Blue Records as a recording artist. Ulisse has also signed an exclusive songwriting contract with the newly formed publishing company, Billy Blue Publishing.
Ulisse was previously named IBMA Song of the Year Winner (“I Am A Drifter,” 2017), IBMA Songwriter of the Year (2016), and winner of the Just Plain Folks Bluegrass Song of the Year Award (2009). In the early 1990’s, Donna was signed to Atlantic Records as a country artist, and she released a critically acclaimed album, Trouble at The Door.
As a writer, Donna’s songs have been recorded by artists including Claire Lynch, Darin and Brooke Aldridge, The Bankesters, Doyle Lawson, the Larry Stephenson Band and Volume Five. She had a song on the Del McCoury Band’s Grammy-winning album Streets of Baltimore (2014).
Rising Women On The Row Spotlight: 5 Questions With CAA’s Meredith Jones
/by Jessica NicholsonMeredith Jones
MusicRow Magazine’s eighth annual Rising Women on the Row event will be held Tuesday, March 26, at Omni Hotel Nashville.
This year’s honorees include Sandi Spika Borchetta (Big Machine Label Group, Sr. VP Creative), Janine Ebach (Curb|Word Music Publishing, VP), Kelly Janson (Kelly Janson Management, Manager), Meredith Jones (Creative Artists Agency, Agent), Lenore Kinder (Paradigm Talent Agency, Agent), and Jennifer Turnbow (NSAI, Sr. Director of Operations).
Leading up to the event, MusicRow is spotlighting each honoree with a brief Q&A.
Meredith Jones guides the careers of artists including Maren Morris, Little Big Town, Whiskey Myers, Chase Rice and Tenille Townes. Jones helped strategically navigate Morris’ recently-announced 2019 international GIRL: The World Tour, which sold out in minutes across nearly every market. Overseeing college and university bookings on behalf of the entire music department, Jones and her team book more than 600 dates a year across all genres. She works with radio host Bobby Bones to create opportunities which include sold-out stand-up tours, two No. 1 New York Times best-selling books and television shows such as Dancing With the Stars and American Idol. Jones was named to CAA’s Global Fellows, a leadership development program for agents, and serves as a mentor to the next generation of agents as a Trainee Program Advisor. In 2018, she helped ideate CAA’s THE HUBB, an internship and career-ready college student summit. She is a founding member of both FORWARD, an employee program that provides professional development for women within the company, and the agency’s female-led EVOLVE committee, dedicated to providing the most respectful and safe work environment. She also serves on the Development Committee with PENCIL Foundation and is in the current Leadership Music class.
MusicRow: What is the biggest lesson on leadership you have learned in your career?
To lead is to serve. I walk into the office every day thrilled to be surrounded by a tremendous group of colleagues helping our clients to succeed. CAA’s culture is one of collaboration. I am dedicated to mentoring the next generation of this industry. If you pour time and energy into helping to grow one person, I believe it will grow the overall business as a whole.
MR: Who has been one of your biggest mentors, and what have they taught you?
I’ve learned a lot from John Huie, Rod Essig, Marc Dennis, Darin Murphy, and Brian Manning who have led our office in my tenure at CAA. They’ve taught me how to think about my clients long term, not just deal by deal. One of my biggest mentors is in our Los Angeles office, Michelle Kydd Lee (CAA’s Chief Innovation Officer). She has always pushed me outside my comfort zone to be more creative, think bigger, blur the lines, and to give back to the community that supports me.
MR: Describe a time that you took a big risk in your career, and how did it pay off?
I’m lucky enough to work in a place where it’s safe and encouraged to take risks. It was hard for me to choose one story. Here are a few examples:
When I was an Agent Trainee, Chase Rice tapped me on the shoulder at the annual CAA BBQ and we began a conversation about live music. He sent me some incredible songs the next morning. Not technically being in a place to sign anyone, I still felt strong enough to bring him up in a meeting. After playing the demos, the room exploded. I signed him over the course of the following weeks.
On the first record cycle with Maren Morris, we believed that although she was on a country label with country radio support, her music was genre-free. I made it a mission that year to get her on as many multi-genre festivals as we could to make a statement to the industry. We confirmed her on Bonnaroo, ACL, and Bumbershoot that year.
MR: As Nashville continues to grow and evolve, what changes in the music industry excite you the most?
I am grateful that the live music business is thriving and continues to grow year-over-year. I think that we have more tools than ever to make the best strategic deals using analytics from digital media sources.
MR: Favorite Nashville place to hold a business meeting/lunch?
Merchants- cobb salad, no blue cheese.
(City National Bank, Tri Star Sports and Entertainment Group, and Loeb & Loeb are again the Presenting Sponsors for the 2019 Rising Women on the Row.)
Weekly Chart Report (3/22/19)
/by Alex ParryClick here or above to access MusicRow’s weekly CountryBreakout Report.
Scotty McCreery Celebrates Gold-Certified, Two-Week No. 1 “This Is It”
/by Jessica NicholsonAaron Eshuis, Scotty McCreery, Frank Rogers. Photo: Ed Rode
Triple Tigers artist Scotty McCreery scored a repeat chart-topper, and Gold-certified hit, with “This Is It,” the second single from his album Seasons Change. “This Is It” spent two weeks in the No. 1 slot on country radio, and follows the Platinum-certified “Five More Minutes,” which topped the country radio charts in February 2018.
McCreery joined “This Is It” co-writers Frank Rogers and Aaron Eshuis on Wednesday (March 20) at an industry celebration hosted by ASCAP and BMI. The song marks the first No. 1 for Eshuis, and the first No. 1 for Derek Wells as a producer (and his 50th No. 1 as a musician). Wells is working on a project in Canada and was not in attendance at the event, so Rogers called him from the stage and put him on speakerphone, as the industry crowd shouted congratulations for his first No. 1 as a producer.
Pictured (L-R, back row): Lee Krabel (Senior Creative Director, SMACKSongs); Scott Stem (McCreery’s manager, Triple 8 Management); George Couri (McCreery’s manager, Partner, Triple 8 Management; Partner, Triple Tigers Records); Kevin Herring (SVP of Promotion, Triple Tigers Records); Norbert Nix (Partner/GM, Triple Tigers Records); David Macias (Partner, Triple Tigers Records); and A.J. Burton (VP, Fluid Music Revolution). (L-R, front row): Robin Palmer (SVP Creative, SMACKSongs); writers Aaron Eshuis, Scotty McCreery, Frank Rogers. Photo: Ed Rode
“If you had told me a couple years ago we’d be here, I’d have told you, you were crazy. It has been an incredible feeling and an incredible ride,” shared McCreery, who also thanked his wife Gabi, who served as the inspiration for the hit song. “It is easy to write love songs about you baby…appreciate you marrying me and saying yes, otherwise this song might not have made it on the radio,” the singer/songwriter quipped. “‘This is not it’ is not a great title.”
“This is It” was written a few weeks prior to Scotty’s marriage proposal to Gabi, and the video for the track featured footage from their wedding.
Others taking part in the No. 1 party included ASCAP’s Evyn Mustoe, BMI’s Mary Ann Keen, CRB President and Townsquare Media Sr. VP Kurt Johnson, Triple Tigers’ Norbert Nix, Kevin Herring and George Couri, SMACKSongs’ Lee Krabel, Fluid Music Revolution’s A.J. Burton, CMA’s Brandi Simms, and more.
Pictured (L-R, back row): Lee Krabel (Senior Creative Director, Smack Songs); Norbert Nix (Partner/GM, Triple Tigers Records); Scott Stem (McCreery’s manager, Triple 8 Management); Evyn Mustoe (Associate Director, ASCAP); George Couri (McCreery’s manager, Partner, Triple 8 Management; Partner, Triple Tigers Records); David Macias (Partner, Triple Tigers Records); Mary Ann Keen (Associate Director, BMI); and Kevin Herring (SVP of Promotion, Triple Tigers Records); (L-R, front row): writers Aaron Eshuis, Scotty McCreery, Frank Rogers. Photo: Ed Rode
Pictured (L-R): Kurt Johnson (President, Country Radio Broadcasters and Senior Vice President, Townsquare Media) speaks about the two-week No. 1 success of “This is It” as writers Scotty McCreery, Aaron Eshuis and Frank Rogers look on. Photo: Ed Rode
BMI Reveals Performers For 2019 Rooftop On The Row Series
/by Jessica NicholsonBMI has announced the lineup for its Nashville summer concert series, Rooftop On The Row Presented by George Dickel Tennessee Whisky.
The series launches April 23 at BMI’s Nashville office, with Filmore and HARDY performing during the first of the series’ five concerts.
A Thousand Horses along with Colin Elmore & The Danville Train perform May 15, followed by Aaron Watson and Faren Rachels on June 25, Maddie & Tae and Troy Cartwright on July 23, while Gone West and Mitchell Tenpenny close out the series for 2019 on Aug. 20.
“We are thrilled to announce our line-up for the third annual Rooftop on the Row summer series,” says Mason Hunter, AVP, Creative. “Each year gets better and better and the series has turned into a must attend event for music industry insiders and VIPs. This series gives attendees the opportunity to witness firsthand the wide array of talent BMI represents. What better way to celebrate the summer than on BMI’s rooftop with a nice George Dickel cocktail and some great music?”
Partners George Dickel Tennessee Whisky, Topo Chico, Sam Adams and Texas Roadhouse are set to provide food and refreshments. Additional sponsors also include Cumulus Media, Lyft, Delta Air Lines, First Tennessee Bank and Yeti.