Target And Taylor Offer Deluxe “Speak Now”

Target has announced its partnership with superstar Taylor Swift on her third album, Speak Now. Target will offer an exclusive deluxe version of the album that features three new music tracks, three remixed music tracks, and 30 minutes of video content with the four-time GRAMMY® Award winner.  The special deluxe version of Speak Now will be available at Target stores nationwide and Target.com beginning October 25, 2010.  The album is available today for pre-order on Target.com.

“I’m so excited about the deluxe edition of Speak Now that will be at Target!” said Swift. “I’m all about being able to give the fans special extras whenever I can, so I love that this version has video footage and even some additional songs.”

With countless partnerships with some of the most celebrated names in music including The Black Eyed Peas, Christina Aguilera, Prince and John Legend, Target is devoted to joining forces with artists who are committed to offering their fans exclusive and diverse albums.

“Target is very excited to partner with Taylor Swift on her new, and much anticipated, album Speak Now,” said Mark Schindele, Senior Vice President, Merchandising, Target.  “Taylor is a dynamic artist that has developed a strong fan base that spans across all ages and geographies and we are proud to be the only retailer to carry this exclusive new content. Knowing how important Taylor’s fans are to her, we are pleased to be able to deliver three new songs, plus exclusive remixed tracks and video footage, at a great price.”

Billboard Unveils Indie “Dreamseekers” Chart

Acknowledging the ever-increasing number of unsigned, independent artists, Billboard has unveiled a new chart and introduced a new strategy in an effort to regain relevance in an increasingly fragmented music business. According to an article in today’s (9/10) Wall Street Journal, the magazine is getting ready to launch a new ranking for undiscovered and unsigned artists, along with a subscription service designed to help those acts increase their visibility among talent-seeking managers, promoters and labels.

For a yearly fee of around $100, unsigned artists will be able to upload their music to the Web and track their exposure on a range of outlets, from Twitter and music blogs to radio airplay and sales. In addition, Billboard will apply those metrics to a new “Dreamseekers” chart, comprised of aspiring artists.

MySpace Music will partner with Billboard in promoting this new product, which will appear regularly in Billboard and on the magazine’s website. Billboard is also in discussions with several networks about possible related TV programming.

“Everybody has to modernize,” said Richard Beckman, Chief Executive Officer of E5 Global Media, the company that was formed to purchase Billboard from Neilsen Media last December. “We want to be the catalytic force to help the industry monetize itself. It’s a lofty goal, but I think we have the juice to do that.”
Read the Wall St. Journal article here.

Buddy Lee Attractions Adds Scott Studdard

Scott Stuttard

Buddy Lee Attractions has announced the addition of Scott Stuttard to handle sponsorship acquisition on behalf of the agency. Stuttard, a 15-year veteran of the sponsorship marketing industry, most recently served as president and CEO of in2it Marketing, and has subsequently been named Executive Sponsorship Director for Buddy Lee Attractions.

“We are very excited about Scott’s addition to BLA, and this continued growth to the company that his addition represents,” said Kevin Neal, President of BLA. “His vast experience in the sponsorship realm will greatly enhance opportunities for our artists.”

“Music Sponsorship is my passion,” adds Stuttard. “The connection of artists, fans, and brands in meaningful ways creates an experience that is truly memorable for all involved. Joining BLA is part of that connection. BLA is not simply a talent agency, but a client-focused team of professionals. I am proud to be asked to be part of the BLA team, and look forward to providing new and exciting opportunities for each of our clients.”

While at in2it, Stuttard produced, promoted and created sponsorship partnerships for more than 400 productions across multiple genres, including country, rock, comedy and Broadway. Stuttard developed multiple artist-brand partnerships, with many high profile brands such as Anheuser Busch, Chrysler, Chevrolet, The United Way and Major League Baseball.

For full client roster, visit www.buddyleeattractions.com. Stuttard can be reached by calling 814-327-9054 or at [email protected].

Sales Depts; Start Your Engines

The bars show YTD weekly progress compared with 2009 sales.

Are you tired of watching country sales totals dripple and drip like a leaky faucet? This week for the first time this year, they have finally fallen further into the red zone than the overall industry. In fact, according to Nielsen SoundScan for the week ending 9-5-2010, overall album sales are down -12.5% YTD while country album sales have dipped -13.2%. [see graph] Fortunately, help is on the way!

Currently country has scanned 23.859 million country units in 35 weeks, an average of .68 million per week. If the pace held steady over the year’s remaining 17 weeks country would end up with a meager 35 million units for the year, a disaster compared with the 46.13 million sold in 2009. But that is highly unlikely considering the holidays are always the strongest sales period and this year’s release schedule is especially powerful.

So what is the good news? The good word arrives in the form of upcoming CD releases from Jamey Johnson (9/14), Zac Brown Band (9/21), Kenny Chesney (9/28), Toby Keith (10/5), Sugarland (10/19), Taylor Swift (10/25), Jason Aldean (11/2), Reba (11/9) and Rascal Flatts (11/16). Finally after sloshing through months of underachiever releases, country is getting ready to start its sales engine. In fact, this writer is so optimistic about the lineup that if the steep downward tilt of the graph’s country trend line doesn’t improve, I promise to stop covering country sales. [There, I said it!]

Industry Vets Establish Media Maverick

Vernell Hackett

Media Maverick LLC, a media training company, has established offices in Nashville. The company trains entertainers, CEO’s, business executives, government officials and other people who must interact with the media.

The three partners in Media Maverick have more than 50 combined years of experience in print, social media, radio and television, and video production. Broadcast executive Clark Taylor partners with music journalist Vernell Hackett and photographer/videographer John Lee Montgomery III to offer a broad range of expertise for those who wish to expand their interview skills.

Taylor has been involved in broadcast journalism since his early days as a deejay. He was the developer of radio and television news for the Department of the Army and the Pentagon, Soldiers Radio and Television (SRTV), in Washington, D.C. As part of his duties, he trained men and women to testify in front of Congress, talk to the national media and speak before various government committees.

“We have a combined experience that is needed to develop the skills to provide our clients with the confidence they need to talk to the media,” says Taylor. “I am excited about making Nashville the home base for this company.”

John Lee Montgomery III

Hackett covers Nashville’s music industry as an editor and freelance journalist. Montgomery photographs numerous major entertainment and political figures as well as works on various film crews for commercials, music videos and interview shows.

“I can recall many interviews where the person I was speaking with answered in very short, non-descriptive sentences which left me with very little to work with as I was writing my story,” Hackett says. “I look forward to working with people who want to broaden their skills during an interview situation in order to convey their message to the journalist they are interviewing with in order to give them everything they need so they can write their story or edit their radio or television show.”

Montgomery brings extensive work as a videographer and still photographer to Media Maverick LLC. He worked in Nashville’s music industry throughout the 1990’s, then went on travel and work with video production teams that captured numerous political events as well as various advertising campaigns. He has also worked on artist videos and television shows.

“Media Maverick training offers a personalized, adaptive and interactive session with highly diverse and experienced radio, print and TV professionals teaching individuals to more effectively handle themselves when conducting press conferences or business meetings,” Montgomery says. “I personally look forward to helping people understand what goes on behind the camera so as to be better prepared them to be in front of the camera.”

Media Maverick provides personalized media training, with every one-on-one training session customized to meet the needs of the individual. The team of professionals can work in the client’s office or they can provide a training area in which to meet. Instructors teach individuals to more effectively handle themselves in front of journalists, TV and radio personalities and when conducting press conferences or business meetings.

Members of the Media Maverick team will continue in their individual roles of journalist and photographer outside of their duties with the newly formed company.

Media Mavericks LLC has branches in Washington, D.C. and New York City, and plans to open one in Los Angeles in the near future.

Apple’s Ping 1 Million Strong

Apple’s just-launched Ping social network on iTunes hit 1 million users within 48 hours of opening on Wednesday September 1, claims a report on the Apple website. The music-driven service is available to all with a download of iTunes 10, and allows users to follow their friends and favorite artists through a combination of features common in Facebook and Twitter. Though Ping user numbers are growing rapidly, they are currently a small percentage of total iTunes users, which number around 160 million.

Dan Keen Acquires Advantage Talent Development

(l-r) Dan Keen, Kimberly Keen, Nise’ Davies, Brad Davies (Photo credit: Philipa Davies)

Longtime music businessman Dan Keen and his wife, Kimberly, have acquired Nashville based modeling and talent training center, Advantage Talent Development. Advantage was founded in 1987 by former Miss Tennessee Nise’ Davies who will remain an integral part of the modeling and acting aspects of the operation.

“The entertainment industry is no longer about specialization,” said Keen. “Stars like Miley Cyrus, who started her career at Advantage, have demonstrated the advantage of developing multiple talents; songwriting, singing and acting. We offer the opportunity for Nashville’s music stars to become movie and television stars as well.”

During his 15-year tenure at ASCAP, Keen signed Ashley Gorley and Rachel Thibodeau to the organization. They went on to win Songwriter of the Year and Song of the Year, respectively. He also signed Chris Young, who was represented by Advantage for acting and modeling.

Kimberly Keen can be reached at [email protected] or 615-790-5001. The offices are located at 230 Franklin Rd. Ste 802, Franklin, TN 37064. www.advantagemodel.com.

Frank Offers Hit Formula

Jay Frank, CMT’s Senior VP, Music Strategy and author of Futurehit.DNA, stands at the forefront of the new music industry with his theories on the elements of a hit song. Now artists have the opportunity to put these ideas to music as part of the Futurehit.DNA Songwriting Challenge.

The music industry veteran will give three top-notch submissions featured placement on his blog, futurehitdna.com and his social networks. One Grand Prize winner will receive an hour-long consultation with Frank on what makes their tune hit-worthy and what next steps are appropriate. Entries for this unique contest are available until October 1st.

“People don’t listen to music the same way anymore,” says Frank, “and they certainly don’t discover music the same way anymore… If artists aren’t going to pay attention to that, then they are going to lose out on the key methodology that people utilize to find your music. You have to play into the way technology works by saying to yourself, ‘How do I listen to this when it comes through on that technology? How does it sound when it first comes in that way?’ Those are the artists that are going to succeed moving forward.”
To get a copy of Futurehit.DNA or submit songs to Frank for consideration, go to www.futurehitdna.com.

Commerce Secretary In Nashville To Discuss Piracy

U.S. Commerce Secretary Gary Locke was in Nashville today (8/30) for a meeting between members of government and local music business leaders to discuss music piracy. NSAI Executive Director Bart Herbison moderated the discussion featuring leaders from all levels of government: Locke, Mayor Karl Dean, Governor Phil Bredesen, and Congressman Jim Cooper.

Some of Nashville’s best creative minds and most seasoned music executives turned out for the event at Belmont University. Among those Herbison called on to offer personal experiences and opinions were songwriter Fred Knobloch, artist Big Kenny and publisher Barry Coburn.

Gary Locke

Locke spent the morning touring Music Row businesses, getting a first-hand view of how almost 20,000 jobs in Music City are directly connected to the music business. Another 55,000 jobs are indirectly supported by it, according to a study by Belmont.

Locke avoided any specifics, but says the Obama administration is focusing on establishing global intellectual property norms, promoting compliance, and strengthening the international copyright system. The Administration’s new Intellectual Property Enforcement Coordinator has released a Joint Strategic Plan. Locke also firmly established the Administration’s support of artist payment via the Performance Rights Act.

Look for more in-depth coverage of the event in Wednesday’s @MusicRow (paid subscribers only).

615 Music Adds Danielle Wade

Nashville’s 615 Music, one of the world’s leading providers of production music to the entertainment, broadcast, advertising, and corporate industries, and the recent winner of a national Emmy Award for “Outstanding Original Song” for NBC’s Today Show, has retained UK-based representative Danielle Wade. Ms. Wade will represent 615 Music’s extensive catalog throughout the United Kingdom. Randy Wachtler, CEO/Founder, 615 Music, made the announcement.

Ms. Wade will represent 20,000 tracks of cutting-edge production music across 10 of the company’s 23 catalogs. UK-based producers, directors, editors and content

Danielle Wade

owners who seek world-class music for film, television, commercials, video games or New Media projects may visit http://www.615music.co.uk/.

“I’m thrilled to have Danielle as part of the 615 Music team in the U.K.,” said Wachtler. “She’s an enthusiastic music lover who will be fun to work in conjunction with, as her efforts will further our library’s presence and exposure internationally. I’m excited to have our U.K. friends get the chance to have her expertise in finding the right music for their projects.”

“Teaming up with 615 Music is a huge step for me in an industry I have grown to love,” Wade says. “I can’t explain just how supportive the whole team has been, getting behind me on all the ideas I’ve got for building a really successful partnership. Watch.This.Space.”