Penuell To PD at WSM-FM

Russell Penuell (Russell P.)

Cumulus Nashville has announced the promotion of Russell Penuell (Russell P.) to Program Director of WSM-FM, effective immediately. Penuell replaces Charley Connolly, who departs the company to pursue other opportunities. 

Penuell began his career in radio at the age of 13 and by the age of 21, became one of the youngest Program Directors in the United States. Also known as Russell P. (3 – 7 afternoon drive) to Wolf listeners, Penuell brings award-winning experience to his new position.

“Russ’s contribution to the success of The Wolf/Nashville has been remarkable, says Cumulus SVP of Programming, Jan Jeffries. “During my time of programming The Wolf/Dallas on a daily basis, Russell was a key ‘go to’ person. His work ethic, prior to Dallas and Nashville, as PD in Ft. Myers and Shreveport, is second to none.”

Rick Marino

Further, beginning Monday, March 8, Rick Marino will move into Connolly’s vacant co-host position on Wake Up with the Wolf. With stints at country stations WSIX and WKDF, as well as other formats in the market (Mix 92.9 and The River), Marino has been a fixture on the Nashville air waves since 1994. He now joins Deanna Lee for Wake Up with the Wolf with Rick & Deanna.

“Rick is a world-class morning talent,” Jeffries says. “His successful history of mornings in Nashville makes him the perfect choice for mornings at The Wolf/Nashville. We thank Charley Connolly for his tenure and wish him the best in his future endeavors”

Moving into the midday slot is Wolf/Dallas (KPLX) host, Smokey Rivers. Rivers has 30 years in radio and recently served as Weekday Host from 10 – 3 p.m. on KPLX, with over one million listeners.

Bentley, Tillis and Lauderdale Host WSM Radio Shows

Iconic radio station 650 AM WSM is gearing up to kick off a new series of midday shows hosted by award-winning artists on March 15. The three weekly one-hour shows hosted by Dierks Bentley, Pam Tillis and Jim Lauderdale will air Monday through Wednesday at 2 p.m. CT. The shows can also be heard online at www.wsmonline.com or as podcasts via iTunes.

The shows will feature the artists’ favorite songs in a mix of Country, Bluegrass and Americana genres, and will also include in-studio guests. Bentley leads off on Mondays with his show The Thread, followed on Tuesdays by Tillis and her Lettin’ My Roots Show, and Lauderdale on Wednesday with The Jim Lauderdale Show.

A variety of guest artists and WSM favorites will take the mic on Thursdays. Old Crow Medicine Show’s Ketch Secor will guest host the first Thursday show March 18, while Diamond Rio’s Dana Williams follows March 25.

“Putting this radio show together is the most fun I’ve had in a long long time,” says Bentley. “I named it ‘The Thread” because it’s my chance to go back to all the music that influenced me…it’s the artists and songs that tie us all together as a genre. I get to pick the music, tell stories and do just about whatever I want with that hour…it’s anything goes. 650 AM is a country music institution…I’m proud they agreed to put me on the air!” Get a sneak peak of The Thread.

ACM Noms: Industry, Musician, Radio

MUSICIAN/BANDLEADER/INSTRUMENTALIST (MBI) AWARDS (MBI awards are presented to honorees at “ACM Honors,” an annual event held in Nashville in the fall.)

PRODUCER OF THE YEAR

Buddy Cannon

Nathan Chapman

Dann Huff

Frank Liddell

Frank Rogers

AUDIO ENGINEER OF THE YEAR

Ben Fowler

Steve Marcantonio

Justin Niebank

Ed Seay

Clarke Schleicher

TOP BASS PLAYER OF THE YEAR

Dennis Crouch

Mike Brignardello

Mark Hill

Michael Rhodes

Jimmie Lee Sloas

TOP PERCUSSIONIST/DRUMMMER OF THE YEAR

Eddie Bayers

Mark Beckett

Chad Cromwell

Shannon Forrest

Chris McHugh

TOP GUITARIST OF THE YEAR

Pat Buchannan

J.T. Corenflos

Kenny Greenberg

Brent Mason

Bryan Sutton

TOP FIDDLE PLAYER OF THE YEAR

Stuart Duncan

Larry Franklin

Rob Hajacos

Deanie Richardson

Jonathan Yudkin

TOP PIANO/KEYBOARD PLAYER OF THE YEAR

Tim Akers

John Hobbs

Charles Judges

Steve Nathan

Michael Rojas

TOP SPECIALTY INSTRUMENT(S) PLAYER OF THE YEAR

Nashville String Machine

Randy Scruggs

Bryan Sutton

Ilya Toshinsky

Jonathan Yudkin

TOP STEEL GUITAR PLAYER OF THE YEAR

Bruce Bouton

Paul Franklin

Mike Johnson

Gary Morse

Russ Pahl

INDUSTRY AWARDS (Industry awards are presented to honorees at “ACM Honors,” an annual event held in Nashville in the fall.)

VENUE OF THE YEAR

BOK Center – Tulsa, OK

Meadowbrook U.S. Cellular Pavilion – Gilford, NH

Sommet Center – Nashville, TN (effective March 2, 2010, this venue was renamed the Bridgestone Arena)

Sprint Center – Kansas City, MO

Time Warner Cable Music Pavilion – Raleigh, NC

NIGHTCLUB OF THE YEAR

Billy Bob’s Texas – Ft. Worth, TX

Buck Owens’ Crystal Palace – Bakersfield, CA

Cotton Eyed Joe – Knoxville, TN

George’s Majestic Lounge – Fayetteville, AR

Wild Bill’s – Duluth, GA

CASINO OF THE YEAR

Agua Caliente Casino – Rancho Mirage, CA

Green Valley Ranch Resort, Spa and Casino – Las Vegas, NV

Mystic Lake Casino Hotel – Prior Lake, MN

Peppermill Casino – Wendover, NV

WinStar World Casino – Thackerville, OK

DON ROMEO TALENT BUYER OF THE YEAR

Todd Boltin – Variety Attractions, Inc.

Jimmy Jay – Jayson Promotions, Inc.

Gary Osier – Gary Osier Presents

David Snowden – Triangle Talent, Inc.

Suzanne Wilson – Wilson Events, Inc.

PROMOTER OF THE YEAR

Brad Garett – Police Productions

Ali Harnell – AEG/The Messina Group

Darin Lashinsky – Outback Concerts of TN, Inc.

Brian O’Connell – LiveNation

John Ruffino – Red Mountain Entertainment

RADIO AWARDS (NOTE: Radio awards nominees were previously announced. Winners will be presented awards at a reception in Las Vegas on Saturday, April 17, prior to the ACM Award telecast.)

ON-AIR PERSONALITY OF THE YEAR – NATIONAL

Blair Garner After MidNite with Blair Garner

Cody Alan  CMT Radio Live with Cody Alan

Crook & Chase Crook and Chase Countdown

Kix Brooks   American Country Countdown with Kix Brooks

Lia The Lia Show

ON-AIR PERSONALITY OF THE YEAR – MAJOR MARKET

KNIX-FM (Phoenix, AZ)    Ben Campbell & Matt McAllister

KSONFM (San Diego, CA)  Cliff & Company: Cliff, Morgan, Tanner       and Tori

KYGOFM (Denver, CO) Kelly Ford & Rider

WIL FM  (St. Louis, MO) The Cornbread Show featuring: Cornbread, Pat James, Annie Henson, Harry Schroeder, Mac Douglas

WSOC-FM  (Charlotte, NC)                       Catherine Lane

ON-AIR PERSONALITY OF THE YEAR – LARGE MARKET

KUBL-FM (Salt Lake City, UT) Tommy & Joe Johnson

WFMSFM  (Indianapolis, IN)  Jim Denny, Deborah Honeycutt & Kevin    Freeman (Jim, Deb & Kevin)

WSIX-FM  (Nashville, TN) Gerry House, Mike Bohan, Al Voecks, Duncan Stewart, Richard Falken

WTQRFM (Greensboro, NC) The Jeff Roper in the Morning Show (Jeff Roper, Angie Ward & Adam “Flash” Dellinger)

WUBEFM (Cincinnati, OH) Chris Carr & Company (Chris Carr, Statt &  Maverick)

ON-AIR PERSONALITY OF THE YEAR – MEDIUM MARKET

KIIM-FM   (Tucson, AZ)   Buzz Jackson

WBBSFM   (Syracuse, NY) Tom and Becky B104.7 Morning Show (Tom Owens and Becky Palmer)

WKSJ-FM  (Mobile, AL) Dan Brennan & Shelby Mitchell, The 95 KSJ Breakfast Club

WPCV-FM  (Lakeland, FL)  Roger Todd, Tom O’Brien & Melissa Moran

WYRK-FM (Buffalo, NY) Clay and Dale

ON-AIR PERSONALITY OF THE YEAR – SMALL MARKET

KCLR-FM (Columbia, MO) Scotty & Carissa in the Morning

KKNU-FM  (Eugene, OR) Barrett, Fox & Berry

WFRE-FM  (Frederick, MD)  Jess Wright

WGSQ-FM  (Cookeville, TN)  Gator & The Styckman

WKSF-FM (Asheville, NC) Eddie Foxx and Sharon Green

RADIO STATION OF THE YEAR – MAJOR MARKET

KKGO-FM                 (Los Angeles, CA)                  Southern California’s Country Station

KMPSFM                  (Seattle, WA)                          Today’s Country

KSCS-FM                   (Dallas, TX)                            The Texas Original

KYGOFM                 (Denver, CO)                         Denver’s #1 For New Country

WUSN-FM                 (Chicago, IL)                          America’s Country Station

RADIO STATION OF THE YEAR – LARGE MARKET

KNCI-FM                   (Sacramento, CA)                   News Country 105.1

WFMSFM                 (Indianapolis, IN)                   The Country Station

WQDRFM                 (Raleigh, NC)                          Today’s Best Country

WUBEFM                 (Cincinnati, OH)                     Cincinnati’s Country!

RADIO STATION OF THE YEAR – MEDIUM MARKET

KIZN-FM                   (Boise, ID)                              Kissin’ 92

KUZZ AM/FM           (Bakersfield, CA)                   Bakersfield’s Best Country

WGNAFM                (Albany, NY)                          Country 107.7

WKSJ-FM                   (Mobile, AL)                           95 KSJ

WYRKFM                 (Buffalo, NY)                                     Today’s Country & Your All Time Favorites

RADIO STATION OF THE YEAR – SMALL MARKET

KMDL-FM                 (Lafayette, LA)                       Acadiana’s Best Country

WGSQ-FM                 (Cookeville, TN)                     The Country Giant

WKSF-FM                  (Asheville, NC)                       99.9 Kiss Country

WKXCFM                 (Augusta, GA)                        Number One for New Country and More Variety

WUSY-FM                 (Chattanooga, TN)                  Chattanooga’s Best Country & The Legends!        

CRS Attendance Up, New Board Announced

Country Radio Broadcasters, Inc. is reporting a 3.5 percent year-to-year increase in attendance for CRS 2010 which closed on Friday (2/26).

This year’s CRS 2010 total attendance was 2,181, with 1,576 full registrants (attendees, exhibitors, panelists and sponsors) and 605 participant registrants. Participant registrants represent attendees that register for individual events or single day passes, but not the full three-day seminar. Last year’s CRS 2009 total attendance was 2,106.

“We are extremely pleased that CRS 2010 not only met our expectations, but exceeded them this year in many ways,” says CRB interim Executive Director Bill Mayne. “The attendance, sponsorship, participation, and enthusiasm were especially heartening. The level of artist talent was stellar, and the radio agenda panels were thought provoking and relevant. We were encouraged to see the Country Radio industry really get behind this year’s seminar, and our attendance figures show that. Every participant had the opportunity to walk away with valuable resources, relationships and ideas, and we look forward to continuing to improve the CRS experience as we move forward with this event for many more years to come.”

Several changes to the CRS agenda committee and CRB board of directors have been announced, including the creation of an additional CRS Co-Vice Chair position.

The newly elected CRB board officers and CRS agenda committee members are as follows:

CRB President: Mike Culotta (WQYK, Tampa, Fla.)
CRB Vice President: R.J. Curtis (Arista Nashville, Nashville, Tenn.)
CRB Secretary: Carole Bowen (WKIS, Miami, Fla.)
CRB Treasurer: Jeff Walker (The AristoMedia Group, Nashville, Tenn.)
CRS 2011 Agenda Chair: John Paul (Dial Global, Denver, Colo.)
CRS 2011 Co-Vice Chair: Clint Marsh (Talking Stick Communications, Warsaw, Ind.)
CRB 2011 Co-Vice Chair: Annie Sandor (Curb Records, Nashville, Tenn.)

“We feel it’s important to emphasize the sales side of Country radio at CRS 2011, so we have added another Vice Chair position to our agenda committee,” says Agenda Chair John Paul. “With the addition of Clint Marsh, we now have a Vice Chair who comes from the General Manager side of things, while the other Vice Chair, Annie Sandor, comes from the label/promotion side. With my experience in programming, we have nearly every angle of our business covered as we begin planning CRS 2011.”

The newly elected CRB board members are Jim Asker (All Access, Nashville, Tenn.) and Charlie Morgan (Emmis Communications, Indianapolis, Ind.). Both will serve three-year terms on the CRB board, along with re-elected members Becky Brenner, Joel Burke, Mike Dungan, Renee Leymon, Mike McVay, Joel Raab and John Zarling.

Continuing their terms on the CRB board are: Tom Baldrica, Carole Bowen, Natalie Conner, John Crenshaw, Mike Culotta, R.J. Curtis, David Haley, Clay Hunnicutt, Keith Kaufman, Scott Lindy, Bill Macky, Michael Osterhout, Royce Risser, Denise Roberts, Tim Roberts, John Shomby, Jeff Walker and Rusty Walker.

CRS 2011 will be held March 2-4, 2011, at the Nashville Convention Center in Nashville, Tenn. Visit www.CRB.org for more information.

Redneck Woman Gretchen Wilson’s Search For Radio Redemption

By Rob Simbeck
[Nashville Scene] Just over a year ago, Gretchen Wilson looked into the abyss. Her third album, One of the Boys, had tanked, its singles stalling at 32, 35, and 53 in Billboard. The label team that had guided her 2004 debut CD Here for the Party to quintuple platinum sales had largely been swept away in the wake of a corporate merger. She had asked in mid-2008 to be released from her Columbia Records contract, but Joe Galante, chairman of parent company Sony Music Nashville, had declined, saying he wanted to launch one more album. Singles from that project had also gone nowhere and its release was in limbo.

Even when things went right they went wrong. After the label placed her “Work Hard, Play Harder,” in a promotional spot for Saving Grace, the Black Crowes sued, alleging she and co-writers John Rich and Vicky McGehee had ripped off the verse melody from their “Jealous Again.” And Wilson’s sprawling 300-acre Lebanon, Tenn., estate and the 30 people who made up her band, crew and staff, once symbols of just how far she’d come, were rapidly draining her resources.

“The lowest moment I’ve had,” she says, “came in January of last year when I had to take 12 of my employees off of salary. I hadn’t had a hit song in three years. The economy the way it is, the money going down, down, down, I just couldn’t afford them anymore, and I realized, ‘Wow. It’s all fading away here. What are the chances I’m going to be sitting here next January letting the rest of them go and closing up?’ I had to face that that was a possibility. And I had never been so broken up as I was when I had to have that meeting with them, because I just didn’t want to fail them.”

The pain and uncertainty would last for six more months.

“I saw her at a gig in Cincinnati on the Fourth of July,” says Wilson’s publicist, Craig Campbell, who was part of her original Columbia Records team, “and it was the most down I had ever heard her. She was frustrated. She thought she had turned in a good album and she was bummed about everything.”

“I don’t remember a regional rep from the label present at a concert for the last two years,” she says. “I had regionals there with other new artists but they weren’t there for me. That’s a stab. That hurts.”

Read more…

Bobby Karl Works the (CRS) Room – Chapter 333

The music at Country Radio Seminar is abundant.

Taylor Swift “and friends” capped the festivities on Tuesday (2/23) with a Music City Jam at the Convention Center. The “friends” turned out to be Gloriana and Julianne Hough. Taylor was presented with a plaque for 10 million units sold.

On Wednesday (2/24), UMG brought out almost its entire roster (minus Shania and Strait) to the Ryman. As “ringmaster” Royce Risser explained, everybody got one song, performed acoustically. Jamey Johnson drew a standing ovation for his “That’s Why I Write Songs, as did Vince Gill with a moving “Bread and Water.” Among the newcomers, both Randy Montana and Mallary Hope won over fans. Ryan Bingham sang his Oscar-nominated “The Weary Kind” from the acclaimed film Crazy Heart.

The 18 performers also included Lee Ann Womack, Easton Corbin, David Nail (singing powerfully), Ashton Shepherd, The Randy Rogers Band, Sugarland, Gary Allan, Josh Turner, Billy Covington, the aforementioned Julianne Hough, Laura Bell Bundy, Josh Kelley and Coldwater Jane.

That night (2/24), Rascal Flatts saluted country radio with a party celebrating the group’s 10th anniversary. The most emotional moment was bringing Marty Raybon on stage for “Church on the Cumberland Road.” It was a lovely, heart-tugging gesture. Several stations were recognized for supporting Rascal Flatts. It turns out that KBEQ in Kansas City was the first to play “Prayin’ for Daylight,” the band’s debut single. Meanwhile, Lady Antebellum was entertaining a packed house at the Hard Rock (2/24).

The CMA research study was unveiled Thursday morning (2/25). Country music buying is down 28%. The number of country fans is slightly down, but the ones we have are listening to radio longer and want the playlists to be less repetitive (hello!).

The CRS exhibit hall is now an exhibit hallway, outside the Renaissance Ballrooms. There can’t be more than a couple dozen booths up there, so it looks pretty sad.

Working the Convention Center (2/25) were Jack Ingram, Lynn Anderson, The Harters, Veronica Ballestrini, Burns & Poe, Adam Fisher, The Jane Dear Girls and Gwen Sebastian. Sharon Eaves had Bryan White in tow. He has a new CD titled Dustbowl Dreams and in April will be showcasing at Birdland in Manhattan along with Gary Burr and Victoria Shaw.

Clay Underwood has news, too. He has signed a song publishing deal with Mike Hollandsworth and Full Circle Music. The new duo Mollie & Jackie is putting out a single to benefit the Juvenile Diabetes Research Foundation. Titled “You Can’t Say Love Enough,” it features a bunch of celebrity guest vocalists, including Larry Gatlin, Dolly Parton, Wayne Newton, Bill Anderson, Steve Wariner, Mark Collie, Cowboy Troy, Heidi Newfield and Heartland.

Thursday’s Sony luncheon (2/25) was turkey and dressing with all the trimmings. Skip Bishop hosted. Danny Gokey sang splendidly on the rocking, soaring “My Best Days Are Ahead of Me.” Just before he competed on American Idol, Danny’s wife died. It turns out that so did the wife of his single’s co-writer, Kent Blazy. So this song has special meaning. “I’m excited about life again,” explained Danny, dedicating “I Will Not Say Goodbye” to his late spouse.

Brooks & Dunn announced that the finale concert of their Last Rodeo tour will be in Nashville on August 10 and that its proceeds will go to the Country Music Hall of Fame & Museum. The organization’s Kyle Young lauded them as “good citizens.” The duo answered audience questions and told highly amusing anecdotes about The Rolling Stones, souvenir photos and a grease-spewing smoke machine.

After they exited, Alan Jackson walked out unannounced, saying, “How y’all doin?’” He asked for the house lights to be turned up so that he could see everybody. “These are hard for me, these luncheon things,” he drawled, recalling when he played for the Ramada Inn Sunday brunch crowd for four hours for $25. “I just thought about that. Today, I don’t even get $25.”

His relaxed yet moving set included “Here in the Real World,” “Good Time,” “Little Bitty,” “Remember When” and “Livin’ on Love.” After performing “Mercury Blues,” he told the crowd that a then-unknown Keith Urban was in its video, playing guitar. He introduced a new tune titled “God Bless the Working Man” and asked the audience for requests. “It’s Five O’Clock Somewhere” and “Song for the Life” ensued. During “Chattahoochie,” he tossed guitar picks to the delighted crowd. He dedicated his finale, “The Way I Am,” to Merle Haggard.

“I want to say, seriously, I know how lucky I am,” said the eternally humble superstar.

CMA Unveils Research Follow Up

The Country Music Association released key findings from its fourth quarter 2009 follow up to its original 2008 Country Music Consumer Segmentation Study during CRS-41 at the Nashville Convention Center today (2/25). The extensive research project is the foundation of CMA’s mission to be an educational resource for the music industry.

Over the past two years, CMA, in partnership with The Right Brain Consulting LLC and Chicago-based Leo Burnett Company, has interviewed nearly 10,000 adults in an effort to provide the industry with sweeping fan understanding to help drive industry vitality in challenging economic times.

“As company budgets for research are reduced, or eliminated, it is more important than ever that CMA assumes a leadership role by providing this timely and in-depth look at our consumer as a benefit to our stakeholders,” said Steve Moore, Chairman of the CMA Board of Directors. “As an industry, we can’t ignore the facts in front of us. Information is critical to the decision making process for any business.”

Jana O’Brien, Principal for The Right Brain Consumer Consulting, LLC, presented the findings. Overall, the impact of the U.S. economic downturn is impossible to ignore. The country music industry is facing revenue pressure from a range of consumer-based fronts including the economy, a decline in the country fan base, reduced consumer country music spending, and a continued move away from buying full albums to single songs or acquiring “free” music.

Fans dipped slightly in 2009 from 2008: 37 percent vs. 39 percent of Adults 18-54, including a drop in the size of the lucrative CountryPhiles and MusicPhiles segments. These two segments account for the bulk of country music category spending. Their share has dropped from 70 percent in 2008 to 55 percent in 2009. As a result, total country fan spending on CDs, legal music downloads, and concerts declined an estimated 28 percent since 2008.

At the same time, there is positive momentum in fans’ attitudes toward the country genre with increased engagement in free pipelines including radio and the Web. Consumers’ overall attraction to country music is due to the music’s personal relevance and uplifting nature in good times, and bad.

Two in five fans feel better about country music than they did in 2008. Country’s unique characteristics and connection to “real life” make it appealing in challenging times. And they are more optimistic about their own economic future. Twenty-eight percent of fans now rate their personal finances as “Excellent/Very Good” vs. just 7 percent in 2008.
The country fan is still an attractive consumer segment for potential sponsors. Income levels are in line with average American adults, with strong gains in those who are college-educated (64 percent vs. 34 percent in 2008).

The role of country radio has been strengthened by the challenged economy. Usage and average hours spent listening are up significantly. Not surprisingly, the study identified radio, along with word-of-mouth from friends and family, as the No. 1 influencer in fans’ music taste and behavior.

Monthly country music radio listening is up from 79 percent of fans in 2008 to 93 percent today. Weekly country radio listening hours are up to an estimated 9.9 hours per fan from 6.4 in 2008. With Americans economically stressed and working harder to make ends meet, radio is potentially a strong performer due to its portable, free, and “workplace-acceptable” nature, which allows fans to take it wherever they go.

Fan responses did indicate a strong desire for radio improvements that testing shows would strengthen the fiscal health of the country music industry. There is consistent feedback from year-to-year with one third of the fans tested saying that they would listen to country music radio more if there was less repetition and a wider variety of songs. New product concept testing among the prime country fan segments showed strong industry-building potential of “deep cuts” radio programming. Thirty-seven percent of these fans rated such a “go deep” idea “Extremely Relevant/Relevant.” The consensus was that playing a wider, deeper variety of cuts by an artist would influence genre investment, with 44 percent of fans saying it would increase the likelihood that they would by more CDs.

Country fans are adopting new media and technology at a brisk pace. An estimated 18 percent of country music radio listening is via online streaming, podcasts, or cable TV “radio.” Nearly one in four visit country radio station websites on a monthly basis. Fully 78 percent of country fans now have home Internet access and 61 percent of fans go online monthly to explore country content. Access for CountryPhiles is up from 48 percent in 2008 to 60 percent in 2009. And four out of five of those CountryPhiles without home access go online at another location, including at work or through friends and family.

YouTube has become the dominant web destination for country content, with 40 percent of online fans visiting monthly. This is likely the primary destination for viewing music videos. While the web is increasingly important, the frequency of fan web engagement with country content should not be overestimated. Only four online destinations attract one in four country fans in an average month – YouTube, iTunes, country artist/band websites (as an aggregate), country radio station sites (as an aggregate). Only YouTube and Pandora achieve weekly visitation by more than one in 10 fans (all other measured destinations are 10 percent or less). Social networking sites are growing as country content destinations, but still visited monthly by only a minority of fans: Facebook (20 percent), MySpace (18 percent), and Twitter (10 percent).

By comparison, 93 percent listen to country radio, 55 percent watch CMT, and 25 percent watch GAC monthly.
Key retailers and e-tailers – such as Walmart, iTunes, Target, etc. – are becoming more important. With fewer brick and mortar retailers carrying CDs and physical product, Walmart’s domination and Target’s No. 2 status is solidifying. Walmart was the source for 48 percent of fans’ last CD purchases (up from 44 percent in 2008) and Target was up to 16 percent from 12 percent in 2008.

iTunes accounted for 72 percent of last country music downloads, up from 56 percent in 2008. Amazon.com, Walmart.com, and all other sources showed relative declines of 28 to 46 percent as last purchase source. Nearly half of last “free” downloads were acquired through legal methods including free from iTunes, company promotions, or artist Websites. Building industry partnerships with these key purchase pipelines appears to be vital to ensure the future health of consumer spending.

The country music fan landscape is a combination of change, challenge, and a glimmer of cheer: The change is the continued shift from paid to free engagement and consolidation in retail pipelines. The challenge is the economy, the downsizing of the Country fan base, with fewer lucrative Core fans, fewer units purchased, and a desire for more variety at radio. The glimmer of cheer? An attractive fan demographic, positive genre attitudes, higher fan purchase penetration, growing fan Web access, and Country radio as the No. 1 source and influencer.

The full two-year research initiative is the largest and most comprehensive study in the 50-plus-year history of the Country Music Association. The study was created to define the country music consumer: to identify their behaviors and tastes, to closely examine what motivates them to invest in the artists and music. The study began in the summer of 2008, with the CMA Country Music Fan Discovery and BrandProspect Segmentation. The results were culled from a phase one sample of nearly 7,500 individuals; a second callback sample of 1,850; and 10 focus groups from three regions of the country including Charlotte, Chicago, and Phoenix. In November 2008 a follow up study focused on the economy and Internet connectivity was conducted to determine the impact of the growing economic crisis on the fan base. A quantitative online and telephone survey was conducted among 542 Country Music fans ages 18-54.

In 2009, CMA Prime Prospect Study was fielded in May with a quantitative online and telephone survey among 712 Country fans ages 18-54 in the four most lucrative fan segments identified as CountryPhiles, MusicPhiles, Today’s Traditional, and Pop Country consumers. In November 2009, the current CMA Country Music Fan Tracking Study took place with quantitative online and telephone survey among 1,087 country music fans age 18-54.

“The project is the most far-reaching and comprehensive study of the country music consumer ever undertaken by the industry,” Moore said. “The large sample of nearly 10,000 consumers gives the study statistical reliability and provides a foundation for industry dialogue as we prepare for the future.”

The industry’s “bread and butter” is the “Core.” They are music lovers who drive extensive revenue and they can be divided into two groups: CountryPhiles and MusicPhiles. CountryPhiles are passionate fans of Country Music. They appreciate the core values of the format and the artists. And, their commitment translates to both significant engagement time and industry revenue. MusicPhiles are extremely hip, high tech, engaged music lovers who happen to include country music in the mix. The MusicPhiles are “music ambassadors” who spend as much or more on buying country music CDs for others as for themselves. Today’s Traditional and Pop Country consumers are the CountryPhiles and MusicPhiles in training. They have a fair amount of engagement with the format, but aren’t spending money. With that in mind, it is important to maximize and grow the potential spending of these two groups. From the beginning of the study, CMA sought to establish a Consumer Definition as a baseline for current and future study.

“With this information, we have a platform for continued growth and an opportunity to layer in additional studies as questions arise and our fans continue to evolve,” Moore said. “It is our responsibility as the trade association for the format to respond to changes in the marketplace by providing fact-based information to support industry growth.”
CMA will provide information from today’s presentation on the CMA member website, where CMA members can access the presentation and audio files with their member password.

Rascal Flatts Fetes Country Radio

Last night (2/24) Rascal Flatts’ Gary LeVox, Jay DeMarcus and Joe Don Rooney gathered at Nashville’s Renaissance Hotel to relive the band’s favorite memories with country radio and celebrate the hundreds of programmers and on-air talent who have been a part of their ascension on the charts over the last ten years.

The band members took the stage and gave a special acoustic performance for the more than 300 assembled radio guests. Highlights included a rendition of Shenandoah’s “Church On Cumberland Road” with Marty Raybon along with their own version of “Jessie’s Girl” called “Bubba’s Girl,” which they created during their thirteen-week radio promo tour in 2000.

After looking back at photos from the band’s first ten years recalling memories from early gigs, LeVox declared, “The reason we’re here is because you gave us the chance to do all that. Thank you country radio for an amazing first ten years in the business.”

As the evening wrapped, Rascal Flatts honored several country radio stations and programmers who supported Rascal Flatts’ music over the last ten years. Celebrated for most radio airplay were WQIK/Jacksonville, WTQR/Greensboro, and KUBL/Salt Lake City. WCOL/Columbus, KNIX/Phoenix and WKHX/Atlanta were honored for the most spins for the band’s first single, “Prayin’ For Daylight” while KBEQ/Kansas City received the designation of being the first radio station in the country to play their debut single. All honorees received a custom Rascal Flatts 10-year commemorative Les Paul guitar.

Artist Showcases Light Up CRS

UMG Parties at the Ryman
Universal Music Group Nashville showcased 18 acts during their CRS luncheon yesterday (2/24) at the Ryman auditorium. Artists included Easton Corbin, Laura Bell Bundy, Josh Kelley, Coldwater Jane, Randy Montana, Mallary Hope, Ashton Shepherd, Randy Rogers Band, Ryan Bingham, David Nail, Julianne Hough, Billy Currington, Jamey Johnson, Gary Allan, Josh Turner, Lee Ann Womack, Vince Gill and Sugarland.

Front Row (l-r): Brandon Jane (Coldwater Jane), Leah Crutchfield (Coldwater Jane), Corbin, Shepherd, Bundy, Kelley, Hope, Montana, 2nd Row (l-r): Brady Black (Randy Rogers Band), Geoffrey Hill (RRB), Randy Rogers (RRB), Nail, Hough, Currington 3rd Row (l-r): Johnson, Jon Richardson (RRB), Turner, Allan, Jennifer Nettles (Sugarland) 4th Row (l-r): Womack, Gill, Kristian Bush (Sugarland) Ryan Bingham (not pictured) Photo credit: Peyton Hoge

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Big Machine Meets CMT at CRS
CMT and Big Machine Label Group joined forces on Tuesday night (2/23) for a CRS after-hours event at the CMT offices that included new music from acts on Big Machine Records, The Valory Music Co., and Republic Nashville.  The evening included performances from JewelSteel Magnolia, The Band Perry and Eden’s Edge along with special guest Melissa Peterman. Others in attendance included Jack Ingram and Justin Moore as well as CMT’s new Top 20 Countdown host, Evan FarmerCMT Radio Live’s Cody Alan was broadcasting live during the event and featured interviews with all performers.

(l-r): Evan Farmer, Host, CMT Top 20 Countdown; Justin Moore; Cody Alan, Host/EP CMT Radio Live; Melissa Peterman; Brian Philips, President, CMT; Jewel; Big Machine’s Scott Borchetta; Hannah Blaylock, Dean Berner and Cherrill Green of Eden’s Edge; Jay Frank, SVP Music Strategy, CMT; Jack Ingram. Photo credit: WireImage.com/Rick Diamond

(l-r) Republic Nashville’s Jimmy Harnen; Neil Perry, Kimberly Perry and Reid Perry of The Band Perry; Jay Frank, SVP Music Strategy, CMT; Big Machine’s Scott Borchetta; Joshua Scott Jones and Meghan Linsey of Steel Magnolia; Brian Philips, President, CMT; Melissa Peterman; John Hamlin, SVP Production, Development and Talent, CMT Photo credit: WireImage.com/Rick Diamond

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JaneDear Girls Rock the House
Warner Music Nashville staffers and guests gathered at the home of John Rich (aka Mt. Richmore) for a CRS showcase performance from new act the JaneDear Girls.

(l-r) Warner Music Nashville President John Esposito, the JaneDear Girl's Susie Brown, Managers from Turner Nichols Management Doug Nichols and Trey Turner, the JaneDear Girl's Danelle Leverett, and Warner Music Nashville VP of Promotions Bob Reeves.

Stacey To Head Warner Music Promotion


Warner Music Nashville announced today (2/24) that Chris Stacey has been named Senior Vice President and head of Radio Promotion. Stacey will oversee the division’s newly-created two-team radio promotion department and report directly to WMN President and CEO, John Esposito. The department will oversee country roster releases for all WMG labels with a Nashville presence, including Atlantic Nashville, Reprise and Warner Bros. Nashville.

The two-team structure represents a new approach that expands WMN’s resources and allows the radio promotion staff to specialize in individual artists, dedicate more time to individual releases, work singles deeper into their airplay cycles and offer WMG labels a broader range of in-house expertise to draw upon. WMN’s current radio promotion team will remain in place and continue to be overseen by Bob Reeves, Vice President of Promotion who, along with the head of the newly-created second team, will report directly to Stacey.

In making the announcement, Esposito said: “We have a wonderful roster of artists who deserve the most thoughtful yet aggressive approach to radio promotion possible. I have known Chris for more than 10 years and know that in him we will have the executive with the experience and talent who can help drive that effort forward. During his nearly two decades in the business, Chris has exhibited entrepreneurial initiative and brought an enormously creative approach to getting the music of so many great artists to their fans.”

“Throughout my career I have been lucky enough to work with many of the best artists and promotion people in the business, so when the opportunity presented itself to build out this organization and create a power house for breaking artists, I couldn’t resist,” said Stacey. “Being able to help Espo execute his vision for what a major label should be in 2010 is a true honor, and I look forward to contributing and helping to assure Warner Music remains one of the most innovative companies in the business.”

Throughout his career, Stacey has worked with some of the most accomplished artists in music, including Bob Dylan, Coldplay, Counting Crows, John Mayer, Joss Stone, Shania Twain, Toby Keith and Willie Nelson, among many others. He most recently served as head of the music division for Mozes, a mobile marketing and promotion company specializing in artist and fan connections.

In 2000, Stacey helped start up Lost Highway Records, a highly respected niche Country music label, where he served as Senior Vice President of Promotion and Artist Development. In 2003, Stacey formed Vector Promotions, a division of the successful Vector Management firm, and later founded Hurricane Interactive Promotions, a mobile marketing and promotion company that was eventually acquired by Mozes.

Stacey began his career in 1990 as an intern for MCA Records and landed his first paying job as a regional promoter for Mercury Records in 1993. Between 1993 and 2003, he held a number of increasingly important positions at Mercury, eventually becoming Senior Vice President of Promotion. He also is the founder of Rock The Ocean, a charitable foundation devoted to protecting the world’s oceans.

A music industry veteran and artist manager, he was formerly Senior Vice President of Promotion and Artist Development for Universal Music Group’s Mercury Nashville record label. Chris has worked artists including Shania Twain, Toby Keith and Terri Clark, among others. Later, he formed his own company Vector Promotions, a prominent independent radio promotion company representing many of today’s most successful artists including: Maroon 5, Dylan, David Gray, Stone, Los Lonely Boys, and many more. Vector Promotions was affiliated with Vector Management & Recordings which represent Lyle Lovett, Lynyrd Skynyrd, 38 Special, Michael McDonald, Jonny Lang, Trace Adkins, Bon Jovi, Kid Rock and Damien Rice to name a few.