Fans Can Now Help Raise Money For Artists Via Spotify
Spotify has launched a new feature, Artist Fundraising Pick, which allows artists to highlight a fundraising initiative, in addition to selecting a song to highlight on their profile. Fans can now donate money to artists via Spotify, to help artists, bands and crew members, charity initiatives, and more. Artists can add a link on their Spotify page to a GoFundMe page, PayPal or Cash App.
Spotify has partnered with Cash App, which has established a $1 million relief effort for artists. Spotify for Artists users who submit their “$cashtag” username as their Artist Fundraising Pick, and who secure at least one contribution through Spotify, will receive an extra $100 in their account from Cash App, until the collective $1 million total has been distributed. The effort is open to artists in the United States and United Kingdom, though Spotify listeners from around the world can make contributions via Cash App.
Alternatively, artists can select any of the verified organizations participating in the Spotify COVID-19 Music Relief project as their Artist Fundraising Pick, such as MusiCares.
Spotify for Artists admin users can select “Get started” on the banner at the top of their dashboard to submit their Fundraising Pick. Visit the best practices guide for more details on how it works. The fundraising pick you select is up to you: You can fundraise for yourself, your crew, a charity partner — as long as it fits within the safety policy.
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