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Grand Ole Opry & JPMorganChase Form Strategic Multi-Year Partnership

September 29, 2026/by Lauryn Sink

Photo: Chris Hollo

Opry Entertainment Group LLC and JPMorganChase have formed a multi-year partnership agreement, making the firm the Official Partner of the Grand Ole Opry.

Through the partnership, Chase debit and credit cardholders visiting Opry will enjoy exclusive benefits like early access to tickets, exclusive seat access, savings and offerings at concessions, retail and daytime tours and access to post-show and private events. The company will also serve as a supporting sponsor of the annual Opry Community Day.

Chase will also serve as the Presenting Partner of Opry Encore, a new series of intimate post-show performances held in the Circle Room of the Opry House. Each event will feature a private, one-hour performance and an interactive Q&A session with a featured artist.

“The Grand Ole Opry is more than an iconic music venue. It’s the most famous stage in country music history and a cornerstone of Nashville’s culture and community, known for launching legends and hosting iconic names in all genres of music today,” shares Lauren Carnicelli, Chair of JPMorganChase’s Market Leadership Team in Tennessee and Middle and East Tennessee Market Executive for Commercial Banking. “As our presence in Tennessee continues to grow, we’re proud to deepen our investment through this partnership. From expanding access to banking services to creating local jobs, we’re committed to Nashville and look forward to creating unique experiences for Opry fans.”

“We are proud to partner with JPMorganChase to bring exclusive Grand Ole Opry experiences to its cardholders and create new opportunities for people to visit the Opry,” says Patrick Moore, CEO of Opry Entertainment Group. “For more than 100 years, the Opry’s purpose has been to bring artists and fans together and create unforgettable moments through music. We value partners who share our commitment to creating exceptional guest experiences while also making it a priority to give back to the communities we serve. We look forward to working alongside JPMorganChase to bring these shared values to life through this new partnership.”

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Lauryn Sink
Lauryn Sink
Lauryn Sink is a staff writer at MusicRow Magazine. Hailing from Lexington, North Carolina, Lauryn is a 2025 graduate of the Hussman School of Journalism and Media at The University of North Carolina at Chapel Hill.
Lauryn Sink
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