Unanimous Senate Action Advances NO FAKES Act Toward Passage

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Randy & Mary Travis appear in DC to promote consensus bill supporting both IP and AI on April 9, 2025. Photo: Dan Swartz

The Recording Industry Association of America has renewed its strong support of the NO FAKES Act (“Nurture Originals, Foster Art, and Keep Entertainment Safe Act of 2026”).

The latest effort pushes the NO FAKES Act closer to passage this Congress as Senators Dick Durbin (D-IL), Katie Britt (R-AL), Mazie Hirono (D-HI), Ashley Moody (R-FL), Peter Welch (D-VT) and Adam Schiff (D-CA) add their support.

The NO FAKES Act is a measured, vetted approach that considers individual rights, mitigates costly litigation and allows U.S. AI companies to compete globally while defending the voices and likenesses of its people. A broadening coalition of creators, advocacy groups and technology stakeholders is driving nationwide protection for every American to maintain control over their own voice and likeness from exploitive unauthorized AI-generated voice and image clones while also encouraging innovation and protecting free speech, creating clear momentum for Congressional passage this year.

“RIAA applauds the steadfast leadership of Senators Marsha Blackburn (R-TN), Chris Coons (D-DE), Thom Tillis (R-NC) and Amy Klobuchar (D-MN), and US Representatives María Elvira Salazar (R-FL-27), Madeleine Dean (D-PA-4), Nathaniel Moran (R-TX-1), Becca Balint (D-VT) and Laurel Lee (R-FL-15), alongside a growing number of bipartisan colleagues in both Houses of Congress driving the NO FAKES Act,” says RIAA Chairman & CEO Mitch Glazier. “We are encouraged by today’s passage in the Senate Judiciary Committee and look forward to the bill’s passage into law later this year” he continues. “An extraordinary cross-sector coalition including the creative community, child safety groups, free market groups, labor unions, free speech advocates, and AI developers have come together to support these protections for Americans’ voice and likeness from exploitive digital deepfakes, and consumers agree: 92% worry about the impact of AI deepfakes on authenticity, society and culture. The NO FAKES Act answers the call.”

The NO FAKES Act will give every American a right in their voice & likeness from invasive AI deepfakes & voice clones, not just celebrities and other prominent figures; expressly protect First Amendment uses such as for news reporting and parody; reduce litigation by creating one national rule and allowing UGC platforms to avoid liability when promptly removing unauthorized deepfakes; institute a new counter-notice process when content is improperly removed to support free speech; protect education and research for libraries and related institutions; and provide clear notice and takedown obligations for online services.

Congressional offices can be reached here to actively support the bill (S. 4591/H.R.8915) becoming law this year.

Lorie Hollabaugh
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