Troy Vollhoffer Honored By TJ Martell Foundation At L.A. Wine Dinner

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Marc Reiter and Troy Vollhoffer

Troy Vollhoffer, President of Country Thunder Music Festivals, Big Valley Jamboree and Premier Global Productions, was honored by the TJ Martell Foundation on Jan. 28 at the organization’s annual Los Angeles Wine Dinner for his contributions toward finding a cure for cancer.

Vollhoffer, who served on the board of the TJ Martell Foundation, was recognized for his unwavering commitment to advancing the foundation’s mission. The event brought together philanthropists, music executives, and supporters of cancer research for a special evening of celebration. Vollhoffer was honored at the dinner alongside fellow honoree, Max Duley, Vice President of the V Foundation.

Raised in Regina, Saskatchewan, Vollhoffer went from working in his father’s local theater to spending more than a decade playing minor and junior professional hockey before using a Pittsburgh Penguins signing bonus to launch Premier Global Production, which supported major tours for Rod Stewart, Def Leppard, Metallica and more. In 2005, he took ownership of the longest-running music festival event in North America, leading it as the Craven Country Jamboree for twelve years before bringing it into the Country Thunder family in 2017.

During that time, he expanded the brand by acquiring Country Thunder Arizona and Wisconsin in 2009 and launching Country Thunder Alberta in 2016 and Country Thunder Florida in 2019, which will move to the beach for the first time in 2026—occupying the largest footprint of any Country Thunder festival and overlooking the crystal clear waters of The Gulf. His leadership has earned multiple ACM Festival of the Year honors, prestigious awards from the ACM and CCMA, and recognition on Billboard’s Touring Power Players list. A dedicated philanthropist and host of On the Bus with Troy Vollhoffer, he continues to shape the future of live music with the same passion that launched his career.

Lorie Hollabaugh
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