Dolly Parton Teams With Tennessean Travel Stop To Re-Brand Locations

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Gregory H. Sachs, Chairman/CEO Sachs Capital Group & Dolly’s Tennessean Travel Stops; Dolly Parton; and Danny Nozell, Founder/CEO CTK Enterprises & Parton’s Manager

Dolly Parton has partnered with the Tennessean Travel Stop team to rebrand and revitalize its flagship Cornersville, Tennessee location by early Summer 2026 as Dolly’s Tennessean Travel Stop.

The first rebranded location will serve as the flagship for future sites planned under the Dolly’s Tennessean Travel Stops banner, with additional locations across Tennessee and beyond to be announced in 2026.

“I have spent the bulk of my life on the road, and more specifically on a bus,” states Parton. “All the years spent visiting greasy spoon cafes, truck stops, and roadside pit stops have given me an understanding of what traveler’s desire on the road. Whether you are driving a truck, a bus, or a car, you want a place that feels like home and recharges you for the rest of your journey. I believe we will fill a void out there on the highways, all while bringing the heart and soul of Tennessee.”

“The Tennessean has long been a ‘home away from home’ for truck drivers, travelers, and locals alike. Our roots in this community run deep—we’ve created jobs, built connection, and welcomed generations of people through our doors,” says Gregory H. Sachs, Chairman/CEO of the Tennessean Travel Stop and Sachs Capital Group. “This new partnership allows us to carry that legacy forward in a way that celebrates everything special about Tennessee. Together with Dolly and her team, we’re reimagining what a travel stop can be—transforming it into a warm, inviting destination where everyone feels welcome to slow down, kick up their feet, and stay awhile.”

The flagship location, which will remain open under renovation, will introduce an evolved travel experience that integrates modern amenities, curated dining and regional retail with the approachable comfort travelers expect from both brands. Further announcements regarding opening timelines, design partners and expansion markets are expected in the coming months.

Lorie Hollabaugh
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