Gretchen Wilson Joins CBS Competition ‘The Road’

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Keith Urban, Gretchen Wilson and Blake Shelton.

Gretchen Wilson has joined CBS’ new music competition series The Road in the special role of “Tour Manager.”

Wilson will provide support and guidance to the emerging musicians while they make their way across America, while sharing her own expertise and experiences on the road as a touring artist. Wilson will also deliver a performance of her own as part of the new show.

“Stepping into the role of ‘tour manager’ for The Road has allowed me to take everything I’ve learned over all of my years of touring and pour it right back into these emerging musicians. Helping them sharpen their talents to capture the attention of these crowds across America, and guiding them through the real and raw grind of life on the road, has been a highlight of my career,” says Wilson. “Working with Keith Urban, Blake Shelton, Taylor Sheridan and the rest of the team and our incredible crew was absolutely amazing. It was an honor to be a part of this team and I can’t wait for the world to watch!”

The Road highlights Urban, (who also serves as the headlining superstar for the series,) and Shelton’s journey to discover the next big musician, with emerging talents opening for Urban across America. The series offers viewers a backstage pass into the gritty life of a touring musician. With exclusive access to the behind-the-scenes workings of the music industry, viewers will see what happens when up-and-coming performers pile into a tour bus and tackle a grueling schedule in pursuit of their dreams.

The Road is set to premiere in fall 2025 on CBS and streaming on Paramount+.

Lorie Hollabaugh
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