‘Nashville’s Big Bash’ Generated $41 Million In Visitor Spending For City

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Performers ring in the new year on New Year’s Eve Live: Nashville’s Big Bash. Photo: Tibrina Hobson/CBS

Nashville’s Big Bash at Bicentennial Capitol Mall State Park on New Year’s Eve continued to fuel significant economic activity for the city, generating a record-breaking $41 million in direct visitor spending.

The 2024 event had an all-time high attendance of 220,000, and for the fourth year, was featured during a five-hour New Year’s Eve special on CBS. Hotels were the top choice for accommodations for 68% of surveyed visitors, followed by short-term rentals including Airbnb at 16%, and staying with family/friends at 11%. Downtown hotel demand on New Year’s Eve 2024 was up a healthy 7.2% YOY. Downtown hotels had 88% occupancy. 83% of visitors said New Year’s Eve and this event was the top reason that brought them to Nashville, with vacationing coming in as the second reason at 10%. 90% said it was their first time attending this annual event. 9% of visitors surveyed were international, including from Canada, Mexico, the U.K., Denmark, Australia, Brazil and South Africa.

“With record attendance and $41 million in direct visitor spending, Nashville’s Big Bash continues to generate enormous economic activity for the city during a traditionally slow time for our industry,” says Deana Ivey, President and CEO, Nashville Convention & Visitors Corp. “Along with some new accolades from major travel outlets, this success underscores Music City’s enduring appeal as a destination for world-class events and entertainment in 2025.”

Big Bash was headlined and co-hosted by Keith Urban, along with headliners Kane Brown and Jelly Roll. Shaboozey and Brittney Spencer also performed during the free concert.

Lorie Hollabaugh
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