Lainey Wilson Helps Kick Off Salvation Army’s Annual Red Kettle Campaign

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Lainey Wilson helps kick off Salvation Army’s annual Red Kettle Campaign

Lainey Wilson helped launch the Salvation Army’s Annual Red Kettle Campaign with the help of the Dallas Cowboys during the Cowboys Thanksgiving Day game.

The Red Kettle Kickoff marked the start of a season dedicated to helping those in need through various Salvation Army programs. Wilson performed hits from her new album Whirlwind to highlight the need for giving this holiday season and the impact of The Salvation Army’s work in communities across the country.

“It’s an honor to be part of the Red Kettle Kickoff tradition with The Salvation Army and the Dallas Cowboys. The holiday season is about giving back and coming together, so we can make a real difference in people’s lives this Christmas,” says Wilson. “Bring your bell-bottoms and some bells for ringing because we’re about to get this show on the road!”

Since teaming up in 1997, The Salvation Army and the Cowboys have helped raise more than $3 billion for the annual campaign. For nearly three decades, the Dallas Cowboys and The Salvation Army have joined forces on Thanksgiving Day to amplify the mission of the Red Kettle Campaign, which funds vital services for individuals and families facing hardship. Last year alone, funds raised through the campaign supported over 27 million people with resources such as food, shelter, holiday gifts, and emergency financial assistance throughout the year.

“The Red Kettle Campaign is a wonderful reminder that small acts of generosity can make a big difference,” says Charlotte Jones, Chief Brand Officer and Co-Owner of the Dallas Cowboys and former national advisory board chairperson for The Salvation Army. “Every dollar donated helps The Salvation Army bring hope and support to those in need, and we couldn’t be more appreciative to Lainey Wilson for helping us kick off this important effort. She perfectly captures the heart of this campaign, inspiring fans to make a difference for those who need it most.”

Lorie Hollabaugh
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