Russell Dickerson & Concord Raise $35K For Charity With Inaugural ‘RussellMania’

Russell Dickerson with Concord Music Publishing A&R team members. Photo: Emma Delevante

Russell Dickerson and Concord hosted their first annual Country Awards Week Challenge, dubbed “RussellMania,” yesterday (Nov. 18).

The event brought artists and industry professionals together for some friendly competition in support of nonprofit partners ACM Lifting Lives and Cul2vate. Teams competed in axe throwing, darts and a giant cup ball toss ,while spectators played giant Jenga, old school arcade games and air hockey.

Russell Dickerson with Cul2vate team members. Photo: Emma Delevante

Alongside Dickerson’s team and Concord’s group, Range Media Partners, Triple Tigers, Cul2vate, ACM Lifting Lives, FBMM, CAA, Warner Chappell Music, and Sony Music Publishing assembled teams, with the Cul2vate crew winning the competition and taking home the coveted “RussellMania” Championship Belt. The event raised $35,000 in total, which will directly benefit the two Nashville-based nonprofits.

“RussellMania was a blast, but more importantly, it was an opportunity to give back in a way that only country music can,” says Dickerson. “We came together to have fun, but we also raised some serious support for ACM Lifting Lives and Cul2vate—two organizations that do incredible work. I couldn’t be more proud of everyone who came out to show their love, support and competitive spirit. I’m already counting down to next year!”

“It was an absolute pleasure to partner with Russell and his team to raise money for these two incredible organizations,” says Concord CEO Bob Valentine. “I look forward to doing it again next year—and hopefully bringing the belt home to Concord.”