Spotify & Lainey Wilson Host ‘Whirlwind Market’ For Top Fans Ahead Of Album Release
Pictured (L–R): Jackie Augustus, Miller Guth, Lainey Wilson, Rachel Whitney, Meagan Bennington and Tim Foisset at “Whirlwind Market” presented by Spotify & Lainey Wilson. Photo: Brett Carlsen/Getty Images for Spotify
In celebration of her highly-anticipated new album Whirlwind, out tomorrow (Aug. 23), Spotify invited 150 of Lainey Wilson‘s top fans in the area out to their “Whirlwind Market” earlier this week.
Taking over a portion of the Nashville Farmer’s Market, the “Whirlwind Market” featured local vendors who shared in the spirit of Wilson’s brand and music. Fans also got an exclusive preview of the album before its official release.
Lainey Wilson performing onstage during “Whirlwind Market.” Photo: Brett Carlsen/Getty Images for Spotify
The event was the latest iteration of the relationship between Wilson and Spotify, who supported her 2021 album Sayin’ What I’m Thinkin’ and 2022 Grammy-winning Bell Bottom Country.
“This is our third campaign in partnership with her. We did a social content piece around Sayin’ What I’m Thinkin’, an enhanced album around Bell Bottom Country and here we are now for Whirlwind,” Spotify’s Miller Guth tells MusicRow. “She’s grown from a buzzy Nashville breakout songwriter to THE female star of the entire space. We wanted to meet her where she is in that.
“There’s no better place to celebrate that than in Nashville,” he says. “She’s traveled all over the world and done these amazing things. We wanted to celebrate all the ‘whirlwind’ with her top fans in Nashville, her home for the past 10 years.”
Fans attending “Whirlwind Market” presented by Spotify & Lainey Wilson. Photo: Brett Carlsen/Getty Images for Spotify
At the “Whirlwind Market,” fans enjoyed a low-country seafood boil from Wilson’s recently-opened Bell Bottoms Up restaurant and bar, bringing her Louisiana roots to fans’ palates. Attendees could also grab eats from The Snack Barr food truck as well as canned drinks to sip on while they enjoyed the perfect weather.
Jo’s Flower Co. set up shop for guests to make custom bouquets, and they could even grab a jar of local honey from Bearded Bee Works, in addition to plenty of Spotify/Wilson merch. Attendees could also get their hair braided by Braidbabes and take advantage of multiple themed photo ops.
“The Nashville Farmer’s Market was the perfect place to do this,” Guth says. “We wanted to bring her Louisiana roots and upbringing [as a farmer’s daughter] to Nashville. We’re celebrating what she’s accomplished and a really amazing album.”
Wilson herself surprised fans with a live performance of three tracks from the album, including “Hang Tight Honey,” “4x4xU” and, for the first time ever, “Whirlwind.”
“We called it Whirlwind because that’s what my life has been in these past two years,” Wilson said from the stage. “It’s been changing every single day… I feel like my life has changed, but I haven’t.”
Seafood boil at “Whirlwind Market” presented by Spotify & Lainey Wilson. Photo: Brett Carlsen/Getty Images for Spotify
Fans attending “Whirlwind Market” presented by Spotify & Lainey Wilson. Photo: Brett Carlsen/Getty Images for Spotify
Fans taking photos at “Whirlwind Market” presented by Spotify & Lainey Wilson. Photo: Brett Carlsen/Getty Images for Spotify
