BREAKING: Scooter Braun Retires From Artist Management

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Scooter Braun. Photo: Bradford Rogne

After more than two decades, Scooter Braun is retiring from artist management. The industry veteran shared the news via social media this morning (June 17).

“23 years. That’s how long I have been a music manager. 23 years ago a 19-year-old kid started managing an artist named Cato in Atlanta, Georgia and my journey began,” he stated in an Instagram post. “Along the way I have had so many experiences I could never have dreamt of. I have been blessed to have had a ‘Forrest Gump-like’ life while witnessing and taking part in the journeys of some of the most extraordinarily talented people the world has ever seen. I’m constantly pinching myself and asking ‘how did I get here?’ And after 23 years this chapter as a must manager has come to an end.”

Over the course of his career, Braun has helped to develop talent such as Justin Bieber, Ariana Grande, Demi Lovato and J Balvin, among others.

Additionally, he sold Ithaca Holdings, the parent company of SB Projects and Big Machine Label Group, to South Korean entertainment conglomerate HYBE in 2021. As he enters this new chapter, Braun will continue to serve as CEO of HYBE America in addition to join the company’s Board.

“In this next chapter, I have been honored to join as a board member of Hybe and serve as the CEO of Hybe America. My brilliant partner these past three years, Chairman Bang, has a vision I truly believe in,” he added. “But even beyond that he has become a true friend who understands where I must be in my life these days. And that is a father first, a CEO second, and a manager no more.”

Liza Anderson
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