Eric Church Expresses Gratitude By Giving Chief’s Building To Fans

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Rendering of Chief’s Exterior. Photo: Courtesy of Chief’s

To thank his longtime supporters, Eric Church has given fans deeds to the individual bricks that form his new restaurant and live music venue in downtown Nashville, Chief’s.

Chief’s Sample Deed

Tens of thousands of people went online to match their personal deeds to the physical framework of the revitalized six-story establishment, making them a part of the new project.

“You’ve helped me build my career brick by brick, and I want the whole world to know that the building is yours,” Church shared with fans. “This is not just another club downtown. This is our house. I’ve been involved in every step of restoring this historic building into a place we can call our own and, because you’ve been with me every step of my career, I’m proud to dedicate a physical brick of the Chief’s building to each and every one of you.”

Fans also received the first of an ongoing series of digital collectibles, including a digital version of their brick that provides access to exclusive content in addition to more new perks like never-before-heard demos, unreleased video footage and priority entry at Chief’s. Other digital collectibles consist of access to a fan first edition vinyl of Church’s entire catalog as well as a copy of every new piece of vinyl released going forward, with all color variants.

Still under construction at 2nd Ave. N. and Broadway, Chief’s will feature a music venue and additional live entertainment throughout the building as well as unique décor including an array of Church’s concert posters. The space will also house a studio for Eric Church Outsiders Radio on SiriusXM and broadcasts by various media partners.

Additionally, rare items will be given away through the new technology. These items include a signed guitar paired with a digital collectible that grants access to content such as a lesson from Church’s guitarist Driver Williams and videos of the superstar’s guitar performances. Other giveaways include year-long subscriptions to SiriusXM and a chance to record a guest DJ set at the Chief’s studio as part of Eric Church Outsiders Radio’s Insiders Hour.

“My songs are mine, until I release them, and then they’re never mine again. And this building’s a lot that way,” reflects Church. “It’s been mine in the building of it, in the cultivating with the stories, the challenges and the successes. But once Chief’s opens, it’s not mine anymore. It belongs to the Choir. It belongs to the fans. It belongs to the patrons. It belongs to the stories they create there. It belongs to the music they listen to there and share from there. So, my story ends where theirs begins and that’s the essence of what you do musically and what we’re trying to do at Chief’s.”

Lorie Hollabaugh
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