‘People’s Choice Country Awards’ To Return In 2024
Pictured: (L-R): People’s Choice Country Awards 2023 Co-Hosts Jimi Westbrook, Kimberly Schlapman, Karen Fairchild and Phillip Sweet of Little Big Town. Photo: Katherine Bomboy/NBC
The second annual People’s Choice Country Awards will return in 2024, airing live from the Grand Ole Opry in Nashville on Thursday, Sept. 26 at 8 p.m. ET/PT across NBC and Peacock.
2023’s inaugural show, hosted by Opry members Little Big Town, recognized country talent with winners chosen entirely by the fans across various categories. Throughout the night, Toby Keith and Wynonna Judd were honored with awards, and viewers were treated to star-studded performances from Blake Shelton, Carly Pearce, Dan + Shay, Hardy, Jelly Roll, Kane Brown, Kelsea Ballerini, Little Big Town and more.
Viewership for the 2023 People’s Choice Country Awards was 16 percent higher than the 2022 People’s Choice Awards simulcast that aired on NBC and E!. The telecast was seen by 4.3 million viewers across all platforms, and content from the show reached 25 million cross-platform users (linear, digital and social).
“With powerhouse performances, heartfelt tributes to country legends and surprise moments, last year’s inaugural People’s Choice Country Awards was a huge success,” says Jen Neal, Executive Vice President, Live Events & Specials, NBCUniversal Entertainment. “We look forward to returning to the Grand Ole Opry House in 2024 to honor and celebrate the country community.”
People’s Choice Country Awards is produced by Den of Thieves. Jesse Ignjatovic, Evan Prager and Barb Bialkowski will executive produce, along with showrunner RAC Clark.
