Peter Strickland Joins BMG/BBR Music Group As General Manager

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Peter Strickland. Photo: James Isaac Jones Photography

BMG/BBR Music Group has hired Peter Strickland as its new General Manager, effective immediately.

Strickland, who has been working with BMG/BBR Music Group in a consultancy role for almost two years, brings with him decades worth of music industry experience and knowledge. As GM, he will oversee the financial and daily operations of BMG/BBR Music Group, streamline distribution channels and physical-product sales as well as spearhead the label’s comedy initiatives. He reports to Jon Loba, President of BMG Nashville.

Strickland spent several years in upper management at Warner Music Nashville, including time as VP of Sales, VP of Sales & Marketing, SVP of Brand Management & Sales, Executive Vice President/General Manager and Chief Marketing Officer. Additionally, he created two successful comedy imprints and executive produced Jimmy Fallon’s 2013 Grammy Award-winning comedy album, Blow Your Pants Off, before opening his management company, Marathon Talent, in 2018.

“Peter and I worked together early in our career, where I had the chance to see his creativity, passion and energy up close,” says Loba. “Working with him again over the last year as a consultant, it is evident those same qualities burn hotter than ever. Beyond that, he is the consummate team player and was the obvious choice to step into the GM role upon Rick Shedd’s retirement. We couldn’t be more excited to officially bring him into the BMG family!”

“It’s an honor to be asked to join this incredible team,” says Strickland. “Jon Loba has built a great culture at BMG, and in reuniting with Jon, I look forward to contributing to the next chapter.”

Reach Strickland at peter.strickland@bmg.com.

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