Scotty McCreery is teaming up with UScellular for its “Locally Grown, Locally Live” music campaign to showcase artists and the people and places that have shaped who they are today.
The campaign will spotlight McCreery’s hometown connection as well as Greylan James (Knoxville, Tennessee); Kalie Shorr (Portland, Maine); Corey Kent (Bixby, Oklahoma); Hailey Whitters (Shueyville, Iowa); and Morgan Wade (Floyd, Virginia.)
The campaign kicked off yesterday (March 27) with the “Locally Grown, Locally Live” VIP Fan Experience Sweepstakes and will run through May 28. There are a variety of opportunities for fans to engage with the artists, including a website with artist videos and an original Spotify playlist, curated to showcase the artists. On April 5 at 8 p.m. CT, McCreery will host an “Ask Me Anything” Instagram Live session, where fans will have a chance to ask questions and interact with him. UScellular will also celebrate each artist and their stories on its socials.
“I love how UScellular is creating an opportunity for me and other artists to stay connected with fans in communities across the country,” says McCreery. “The amazing people in my hometown of Garner, North Carolina, helped give me my start in music, and it’s great to see that UScellular is working in a similar way to show how they are committed to enriching the communities they serve.”
There will also be special appearances from all the “Locally Grown, Locally Live” artists at the UScellular Connection Stage, headlined by McCreery, at Summerfest in Milwaukee, Wisconsin, on July 8.
“At UScellular, we connect people to what matters most. The two letters at the beginning of our name speak volumes about who we are as a company and how we show up for our communities” says Verchele Roberts, UScellular Vice President of Brand Management. “Music brings us together, so we’re celebrating artists across the country who cultivate genuine connections with their fans.”
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