Human Artistry Campaign Formed To Encourage AI Principles

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The Human Artistry Campaign has been launched by a broad coalition of groups representing artists, performers, writers, athletes and more to ensure artificial intelligence technologies that are developed are used in ways that support human culture and artistry—and not that replace or erode it.

With more than 40 members including major unions, trade associations, and policy experts representing individual creators and rightsholders from across the entire tapestry of creative endeavor, the Human Artistry Campaign is positioned to be a leading voice in the rapidly unfolding debate over the costs and benefits of different forms of AI.

“Incredible music originates from individuals,” says NMPA President & CEO David Israelite. “As we face growing AI capabilities, we as an industry are united around the fact that human artistry must be protected by strong copyright law and policy and that AI tools are developed in ways that do not undermine the value of songwriters’ work.”

The group outlined principles that can be found here advocating AI best practices, emphasizing respect for artists, their work, and their personas; transparency; and adherence to existing law including copyright and intellectual property. The campaign urges supporters to sign a petition to advance these fundamental principles.

The launch was announced at SXSW in Austin last week at an event featuring voice actor and songwriter Dan Navarro, singer-songwriter Jessy Wilson and UT Austin professor and immersive technology expert Erin Reilly. It was moderated by Rob Levine, Billboard’s Deputy Editorial Director.

“There is so much potential with AI. But it also presents risks to our creative community. It’s crucial that we get this right early on so we don’t risk losing the artistic magic that only humans can create,” says Recording Academy CEO Harvey Mason jr.

“Human artistry is irreplicable. Recent developments in AI are remarkable, but we have seen the costs before of rushing heedlessly forward without real thought or respect for law and rights. Our principles are designed to chart a healthy path for AI innovation that enhances and rewards human artistry, creativity, and performance,” shares RIAA Chairman and CEO Mitch Glazier.

Lorie Hollabaugh
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