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Tripp Howell Signs Joint Pub Deal With Jimmie Allen, Endurance Music Group

February 20, 2023/by Lorie Hollabaugh

Pictured (L-R): Endurance Music Group Senior Vice President Mark Ahlberg, Tripp Howell with son James, Jimmie Allen, Endurance Music Group President Michael Martin

Founding Lanco band member/songwriter Tripp Howell has signed a worldwide publishing agreement with Endurance Music Group and multi-Platinum artist/EMG songwriter Jimmie Allen.

A Dalton, Georgia native, Howell moved to Nashville in 2012 and formed Lanco shortly after. He has writing credit on numerous Lanco cuts, including the band’s singles “Rival” and “What I See.” A longtime collaborator with Allen, Howell co-wrote “Deserve to Be” from Allen’s debut record, Mercury Lane, Allen’s single “Big in a Small Town,” (which also serves as the theme song of the Netflix series Titletown High,) and “Settle On Back,” from Allen’s 2022 album, Tulip Drive.

“I met Tripp in 2016. We started writing together, and I knew he had a gift for songwriting,” shares Allen. “The way he approaches songs is a style all his own. Over the last few years, he has become a brother to me. Tripp is always in grind mode, always finding ways to deliver greatness, and that is the type of person I want to be around. I’m honored to be a part of his journey and have him as a part of mine. Tripp cares about people, and he cares about the song—those are two great qualities in a songwriter.”

Endurance Music Group President Michael Martin adds, “From day one, we could tell that not only is Tripp an incredible musician and artist, but also an immensely talented songwriter. Together, Tripp and Jimmie are a dream team, and we’re thrilled to have these two incredible co-writers in the EMG family. We can’t wait for the world to hear what they’ve been working on!”

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Lorie Hollabaugh
Lorie Hollabaugh
Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at lhollabaugh@musicrow.com.
Lorie Hollabaugh
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