Samantha Steele Promoted To COO At Triple 8 Management

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Samantha Steele. Photo: Ashtin Paige

Samantha Steele has been promoted to Chief Operating Officer at Triple 8 Management.

In her new role, she will help lead a team of 30 managers, marketing, radio and partnership professionals and oversee operations, promote positive company culture and vision, and create solutions for internal communications and growth potential for both employees and clients.

“We want strong interconnectedness among everyone at Triple 8, and a working environment where people feel supported, inspired and that they’re never alone. Sam has a great history successfully managing and marketing artists and projects,” shares CEO/Founder George Couri. “This, when combined with caring for others, the company, and for the work we provide our clients, makes her, as COO, an important person to help us reinforce these core values. Life is short. In our time here, if we take care of people, they will take care of us, and everyone wins. Sam understands this better than anyone.”

Steele got her start in the music industry in 2008 via street team management and marketing before becoming General Manager at Good Time Inc. in 2010. Good Time was later acquired by Triple 8 Management in 2017. Under Steele’s management, Drew Holcomb sold over 350,000 albums and was dubbed “One of Americana’s Most Popular Stars” by Rolling Stone. Steele has also worked with Ellie Holcomb for her entire solo career, during which time Holcomb sold more than 300,000 records and published four books, the first being awarded the ECPA Bronze Award for sales of over 100,000 units. In total, Holcomb has sold more than 300,000 books under Steele’s guidance.

Additionally, Steele co-founded and produced the Moon River Music Festival alongside Drew Holcomb and Triple 8’s Executive Partner, Paul Steele. Since its inception, the event has grown into a 12,000-capacity festival in Chattanooga and is now partnered with Live Nation/C3 Presents while supporting the work of St. Jude Children’s Research Hospital.

Continually paying it forward through the years, Steele has served multiple non-profits through financial donations and community service. With a primary focus of aiding children, Steele has contributed her efforts toward such organizations as IJM, Compassion International, Vanderbilt Children’s Hospital, St. Jude, Outdoor Chattanooga, Mercy Multiplied, Last Minute Toy Store and American Red Cross.

“Sam Steele is a diamond,” notes client Drew Holcomb. “She has the rare capacity to effectively dream and execute a vision for her clients, while maintaining kindness and humanity in the process. Her promotion to COO is the least surprising news I have heard in years. I’m very proud to have Sam in my corner.”

Congratulate Steele at Sam@Triple8Mgmt.com.

Lorie Hollabaugh
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