One Country, the country music media and giveaways platform, has tapped Chase Locke as CEO. He succeeds Rich Morris, who moves to become the CEO of One Country’s sister company Studio 1C.
“We couldn’t be more thrilled to have Chase assume this role,” shares Patrick Harris, One Country President & Co-Founder. “He has been a critical part of the growth we’ve experienced this past year. More than anything we’re grateful to have someone of his character representing the company. If you know Chase, you understand that integrity and excellence are at the core of who he is and our partners experience that firsthand.”
After launching in 2012 as a country music news publisher, One Country added sweepstakes to its product offerings in 2019 before debuting a membership in 2020. Members are auto-entered every month into all new giveaways and have access through One Country’s mobile app to weekly challenges, exclusive video content, podcasts and more.
In addition to prize winners, One Country also makes financial contributions to designated nonprofit partners tied to campaigns. In the last six months, the company has executed multiple campaigns featuring Walker Hayes, Parker McCollum and Reba McEntire.
“The sweepstakes space has historically shown to be a valuable marketing channel. But it’s never had stronger promotional value than it does now. We see the win-win in strategically aligning giveaways with the brands and names consumers value in a way that drives new content creation and gives back,” Locke shares.
Harris adds, “The key is not just to execute a giveaway, but to use its attraction to tell the stories surrounding the artists and spotlight the causes they care about most.”
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