Industry veteran Mandy McCormack has been named Executive Vice President of Marketing & Partner Strategy for Trisha Yearwood, Inc.
In this role, the Nashville-based executive will be tasked with managing brand partnerships, overseeing marketing plans, seeking new business ventures and providing strategic consultation in all lanes of Yearwood’s business.
McCormack’s more than 25-year career began in the 1990s with programming roles at After Midnite with Blair Garner, Premiere Radio Networks and KZLA/Los Angeles. She later shifted to records with a regional promotion position for Vivaton! Records.
In 2005, McCormack joined the inaugural promotion team that launched Big Machine Records, and while there, she served as Director/Midwest Regional Promotion and Director/West Coast Regional Promotion. In 2011, she was promoted to National Director/Promotion Strategy for the entire label group, overseeing syndication and radio marketing. During her decade-long tenure at BMLG, her success was recognized with Country Aircheck/CRS Awards for Regional Promotion Director of the Year (2010) and National Promotion Director of the Year (2012).
Most recently, McCormack spent eight years as Sr. VP of Radio Promotion & Marketing | Artist Strategy for Garth Brooks’ Pearl Records and TeamTY. From 2016-22 she also served as Executive Producer for SiriusXM’s The Garth Channel as an extension of her Pearl Records duties.
“I have been so blessed to have had the opportunity to expand my experience since 2015, working with Garth, Trisha, and their affiliated teams,” notes McCormack. “Now, I am excited to be able to laser focus on Trisha’s business goals as it relates to music, television, entertainment, lifestyle and more. Knowing the opportunities currently on the table, I am looking forward to bringing new dreams to life with Trisha, her team at WME and our entire amazing TeamTY!”
“Mandy has been an integral part of TeamTY since we formed in 2018,” Yearwood adds. “We named ourselves TeamTY because that’s really who we are. I love the collaborative nature of this group. With Mandy coming in full-time, it feels good to make official what she’s really been doing all along. TeamTY is thrilled to have her with us exclusively!”
Yearwood’s current portfolio includes Gwendolyn Records; her Emmy-winning Food Network TV series, Trisha’s Southern Kitchen; her Facebook Live series, Coffee Talk; her collection of New York Times best-selling cookbooks; a pet line; furniture line; rug line; and a multi-year partnership with Williams Sonoma.
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